Entourage announces initial results of ETA ad campaign
entourage marketing & events, in partnership with the Egypt Tourism Authority (ETA), is pleased to announce the initial results of their ETA ad campaign, “Masr Wahashtouna”, which has brought an increase of 40 percent in tourist numbers to the country from the Middle East. entourage has led the media strategy for this targeted tourism campaign by designing a strategic plan and media implementation of the campaign’s advertisement over print, TV, outdoor and a variety of digital outlets, resulting in Egypt being back up to the top five tourist destinations in the Middle East.
“We are honoured to gain the trust of the Egypt Tourism Authority and to promote Egypt as a tourist destination in this critical time for Egypt and the region,” says Mohammed Tayem, Managing Director, entourage marketing & events. “Because of the timing for the launch of this campaign – right before the presidential elections of 2014 – our team was required to design the right strategy that not only reaches the target Arab region, but also entices their response. How we implemented this strategy was of upmost importance, given that Arabs make up a very large portion of tourists to Egypt.”