Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent SWEAR across the Middle East. Established in the UK in 1995, SWEAR is a luxury sneaker brand that offers customers the option to digitally create their own personalised sneaker. Z7 Communications will handle all PR operations and use its expertise to strengthen SWEAR’s profile across the Middle East.
“We are excited to be adding ultra-cool brands such as SWEAR to our ever growing portfolio of luxury fashion brands,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We look forward to successfully launching this exclusive brand and further developing and positioning SWEAR as the customisable designer sneaker brand in the region.”