Ruth Bradley Consulting has partnered with K9 Friends to handle its PR operations as a part their corporate social responsibility (CSR). Established in 1989, K9 Friends is a shelter that rescues abandoned as well as stray dogs in the UAE and finds them loving new homes. Ruth Bradley Consulting will handle the day-to-day PR activities for K9 Friends, including interview requests, behind the scenes stories and furry friend shootings. The agency will also focus their foremost priority on generating much needed continued awareness around the important message that ‘adopting a dog is always better than shopping for one’, spreading this message throughout the UAE.
“We are all dog lovers and pet owners and having personally been in the region for 14 years, I have always followed K9 Friends with interest and admiration for the work they do,” says Ruth Bradley, Founder and Managing Director, Ruth Bradley Consulting. “I am truly delighted therefore that K9 Friends is entrusting us to work in partnership with them to help gain further awareness of the plight of stray and unwanted dogs in the UAE.”