ITP Live announces talent signings

ITP Media Group’s new digital division, ITP Live, has announced the signing of 26 key personalities to its influencer agency, including designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian and a 15-year old sneaker aficionado. It will now represent and oversee all commercial deals for Abdulla Al Abdulla, Afra AlMarri, Aishwarya Ajit, Ali Al Jassmii, Aljuhara Sajer, AlReem Saif, Andy Scott, Elnaz Golrokh, Gehna Advani, Hala Abdallah, Hamid Fadaei, John Marques, Khalid AlAmeri, Mariam Yeya, Max Bouchard, Michel Salgado, Nadine Du Toit, Naomi D’Souza, Nina Ali, Nina Zandnia, Omar Al Busaidy, Rashid Belhasa, Rosemin Manji, Searina Abdel Kader, Zeynab El-Helw and Zoe Bowker.

“Our announcement heralds a new dawn not just for social influencers, but for the GCC media industry as a whole,” says Ali Akawi, CEO, ITP Media Group. “We are today, laying the foundations for an entirely new industry that will reshape the media landscape. Not only do we firmly believe in the power and strength of influencers, but through our own print and digital brands, developed over the last 30 years, we are uniquely placed to help them realise their full potential. This is already reflected in the quality of influencers we have signed up.”

Alia Fawad, Director, ITP Live adds, “We have been extremely selective when it comes to our initial signings as we wanted a wide range of content covered and individuals with proven levels of engagement. We have both influencers with high reach and those who are micro-influencers in their specific fields. Both are equally significant when it comes to communicating our clients’ messages to the right audience.”

ITP Live’s social influencer agency operates across the GCC and has already started working with brands including DTCM and P&G. March will see ITP Live hold its first influencer event, and the agency’s website will launch as more talent is signed.

Entrepreneur ME hosts Achieving Women’s Forum

Entrepreneur Middle East has hosted its first Achieving Women’s Forum, an industry intel event. Held at the Ritz Carlton Dubai, and supported by entities including the Dubai Chamber, Intercoil and Paris Gallery, the event saw a series of talks on the methodology of business. Panelists included businesswoman and TV presenter Rosemin Manji, President of Virgin Megastores MENA Nisreen Shocair, and CEO and founder of Ambareen Musa, amongst others. The event began with a keynote address by Noor Sweid, Partner at Leap Ventures, and concluded with a networking lunch.