Ronald Pharaon – The Media Network

Strategies dC to handle cosmetic brand

June 13, 2017/in Account win, Featured /by Suad Ashimi

Following the merge of Strategies International and Digital Cup in January 2017, newly launched Strategies dC has been appointed as the PR partner for Shiseido across the Middle East. Founded in 1872, Shiseido is a cosmetics brand that offers a selection of skincare, makeup and fragrance products for men and women. Strategies dC will be responsible for media relations and PR campaigns for Shiseido across the region.

“We are excited about our new partnership with Shiseido,” says Ronald Pharaon, Co-CEO, Strategies dC. “Shiseido’s expertise and proven track record in the cosmetics industry inspires us to push the limits of our passion and creativity. We look forward to strengthening our partnership with Shiseido and to a prosperous year ahead.”

Strategies International secures QTICKLES

October 3, 2016/in Account win, Featured /by Suad Ashimi

Strategies International has secured the account to handle all PR activities for QTICKLES in the UAE. QTICKLES is a nail care and accessories brand specially designed for women on the go and now available to customers all over the UAE. Strategies International will now be responsible for all PR operations and oversee its media campaigns in the UAE.

“We’ve chosen Strategies International for their PR expertise within the region’s beauty sector,” says Rima Semaan, Marketing Manager, QTICKLES. “We are so excited to be launching QTICKLES and introducing the UAE consumer to its nail polish and nail care range.”

Ronald Pharaon, CEO, Strategies International, adds “Strategies International is always enthusiastic about working with young and innovative brands. We are proud to be working alongside QTICKLES at the start of their journey and are confident of the brand’s future success in the region. ”

Strategies International to represent Ola Farahat

April 12, 2016/in Account win, Featured /by Emily Churchill-Owen

Strategies International has won the account to handle all PR for Ola Farahat, a former strategy consultant, digital entrepreneur and fashion influencer based in Dubai. Ola has a prominent Instagram and Snapchat following as well as brand and influencer partnerships, she also founded online retail platform OwnTheLooks.com. Strategies International will be looking to support and promote Ola as well as her website across the Middle Eastern region.

“We are absolutely thrilled to be representing Ola Farahat,” says Ronald Pharaon, CEO, Strategies International. “As a successful business woman and digital influencer, she has proven the power of the digital and social media landscape in the Middle East. We are proud to begin this collaboration with her and look forward to a successful partnership.”

Ola adds “I am so excited to be working on special projects alongside the Strategies International team and look forward to an exciting collaboration ahead.”

Strategies International signs Charriol

April 9, 2014/0 Comments/in Account win /by Team TMN

Charriol has appointed Strategies International to handle its public relations in the GCC. Established in 1983 by French entrepreneur Phillip Charriol, the timepiece, jewellery and accessories brand is currently available in over 40 countries worldwide, with plans to expand further in the Middle East.

“We are pleased to have entered into a new partnership with Strategies International, and we have strong expectations about it,” says Benoît Deroual, Sales and Marketing Director, Charriol. “This will, indeed, maximise our current exposure in the region. The timing is perfect for Charriol based on the growth we are facing, making it necessary for us to reinforce our PR in a more strategic manner.”

Ronald Pharaon, Managing Director of Strategies International, added “With our agency’s deep understanding of the luxury sector in the region, and its capacity of providing strategic PR solutions tailored to our clients’ products and goals, Strategies International will aim at optimising Charriol’s brand presence in the GCC.”

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Strategies dC to handle cosmetic brand

Strategies International secures QTICKLES

Strategies International to represent Ola Farahat

Strategies International signs Charriol

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