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TF1 Group acquires Gamned!

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Media holding company, TF1 Group has acquired a majority stake in, Gamned!. Founded in 2009, the programmatic advertising agency aims to combine human expertise and technology to offer multichannel programmatic campaigns to brands and agencies. The acquisition aims to enable TF1 Group to offer high-powered solutions to meet all of its advertisers’ needs.

“We pay tribute to Gamned!’s achievements, talents and technological expertise, which will help us deliver more value from our digital assets and qualified data collected from advertisers,” says Gilles Pélisson, CEO, TF1 Group. “This will enable us to provide advertisers with optimised targeting and enrich the dialogue between our partners and web users beyond our platforms.”

Saffron Media welcomes Rickson Lucas

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Rickson Lucas has joined Saffron Media as Business Development Director. Rickson brings with him a wealth of experience having spent the previous decade with ITP Publishing Group, most recently as Sales Director. In his new position, Rickson’s responsibilities will revolve around commercially growing Filmfare Middle East and Femina Middle East magazines, as well as ensuring that the team are constantly scaling new heights and pursuing new goals.

“I’m happy to have such amazing brands like Filmfare and Femina as my products,” says Rickson. “These lifestyle consumer magazine brands have been around for nearly 60 years, and it is a privilege for me to be representing the Middle East editions.”