Percept Gulf appoints new Chief Operating Officer
Eymard Saldanha has been appointed as the new Chief Operating Officer for Percept Gulf in the UAE. With 25 years of experience in media and communications, Eymard has handled portfolios spanning global agencies, start-ups, brand development, business mergers and acquisitions in Europe, the Middle East and Africa. Prior to joining Percept Gulf, Eymard was Regional Director EEMEA – BAT and Head of Advertising MENA at Ogilvy & Mather Worldwide. In his new role, Eymard will be responsible for leading business development and integration of all marketing communication services for the Gulf region.
“Percept has been a pioneer in the entertainment, media and communications domain in the Gulf region and has set numerous benchmarks over the past two decades,” says Eymard. “Percept Gulf is an established name in the West Asia market and my mandate is to use the synergy of the Percept Group to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that we attain our lofty goals.”
Bipin Pathak, Founder and CEO of Percept Gulf adds, “We strongly believe that Eymard will be able to provide the leadership and vision that Percept Gulf requires to become an even stronger entity in the media and communications space in the Gulf region. His global leadership and brand experience will help us achieve the magnitude and growth targets we have earmarked for ourselves.”
Eymard’s appointment comes as a result of Percept Gulf’s recent restructure of its marketing communications services in the UAE. Percept Gulf will now encompass a wider spectrum of product offerings and solutions including advertising, brand marketing consultancy strategy, strategy, creative and design, public and media relations, digital marketing, integrated marketing communication consultancy, media planning and buying, digital media buying/planning, experimental marketing, sports marketing, brand activations and promotions and the marketing and promotion of intellectual properties owned by Percept Limited.