Omnicom Media Group’s Resolution MENA, the global network specialising in performance and content marketing services, has launched Current@Resolution, a social marketing solution for brands. Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalise on public sentiment with timely, relevant and engaging content.
Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. It allows brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and speciality agencies across the Omnicom Group. Current@Resolution also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.
“While marketers understand the value of data, many struggle to measure and synergise a range of varying data points,” says Dimitri Metaxas, Managing Director, Resolution MENA. “It’s also a common challenge to unify traditionally standalone disciplines. Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximised.”