Brand adventures agency LIGHTBLUE has re-partnered with Reebok Classic to activate a second stage at Virgin Radio Dubai’s annual RedFest music festival, which is set for February 12 and 13, 2015, at Dubai Media City Amphitheatre. The Reebok Classic brand seeks to further the momentum gained with LIGHTBLUE at SOLE DXB back in November 2014, when its retro stand brought light to the lifestyle behind the Classic brand. For RedFest, LIGHTBLUE has conceptualised a new brand adventure that will allow Reebok to offer its consumers the quintessential ‘Classic’ experience, combined with an online, more modern twist.
“We have been working hard to ensure our clients have the ability to reach their consumers in the latest, most memorable ways,” says David Balfour, Managing Partner, LIGHTBLUE. “This is evidenced in the brand’s return to LIGHTBLUE for another adventure and also, the continuation of the brands’ increase in reach, both offline and ad online as a result of our adventures.”