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BPA announces concurrent release of audience metrics

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Global assurance provider BPA Worldwide has announced the concurrent release of audience metrics for 24 consumer magazines, 14 business publications and four newspapers in the Middle East, for the six-month period that ended on December 30, 2016. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in the UAE and Bahrain. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads from the most recent December 2016-ending BPA brand reports.

The full concurrent release report can be accessed under news releases on www.bpaww.com

DJWE partners with BPA

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Brand experience agency, Auditoire Qatar has signed with BPA Worldwide to audit the Doha Jewellery and Watches Exhibition (DJWE) to be held from February 20 – 25, 2017 at Doha Exhibition and Convention Centre. The event will be open to the public and will feature over 400 international brands and local jewellery designers from across the industry. BPA will be responsible for auditing the show in 2017 and 2018 by analysing and reporting on its attendance, exhibition data, demographics, newsletters, social media and website traffic using the BPA Event Brand Report.

“We are delighted that the Doha Jewellery and Watches Exhibition has applied for membership with BPA Worldwide and are excited that this will be the first exhibition to utilise the BPA Event Brand Report in the region,” says Glenn Hansen, President and CEO, BPA Worldwide. “We applaud Auditoire Qatar for providing exhibitors and prospects with the solid assurance of an independent attendance audit conducted according to BPA’s world-respected, uncompromising standards. With a BPA event audit, sponsors and exhibitors can be confident that audience claims are accurate and that they have the verified data that they need to assess an event’s effectiveness in serving its market.”

BPA Worldwide to release concurrent data

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Global assurance provider BPA Worldwide will release concurrent audience metrics for 41 consumer titles and six newspaper brands in the Middle East, for the six-month period that ended December 31, 2015. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in four Middle Eastern countries: Bahrain, Qatar, Saudi Arabia and the United Arab Emirates. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads for the most recent December 2015-ending BPA brand reports.

“The concurrent release of audience data for consumer and newspapers based in the region helps level the playing field in the marketplace,” says Rana Hariz, Director, Middle East Operation, BPA Worldwide. “Media buyers and advertisers can turn to this single report and make an accurate evaluation of audience metrics between brands before they buy.”

BNC Publishing launches new awards

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Hotel News ME, part of BNC Publishing, is set to host its inaugural Leaders in Hospitality Awards 2016, on April 19 at The St. Regis Dubai in order to celebrate the best of the industry’s talent, properties and concepts. The awards are designed to capture the outstanding elements of properties, campaigns and people across a number of categories including Leading New Hotel, Best Spa and Best Room Refurb. Judges will be announced on hotelnewsme.com later this month.

“The Leaders in Hospitality Awards 2016 will celebrate and bring together professionals at all levels,” says Melanie Mingas, Group Editor, Business Portfolio, BNC Publishing. “The categories have been meticulously constructed to represent all sectors and levels of the industry, as opposed to the traditional people-only awards. We have categories that will distinguish exceptional concepts, properties and personalities across the industry.”

AFP–Services expands into MENA

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AFP-Services, the custom content services wing of global news agency Agence France-Presse, will expand into the Gulf and Middle East regions, taking its editorial, digital and audio-vision on-demand offer to a broader range of clients. With a network of video journalists, broadcast technical crew, photographers, graphic designers and journalists worldwide, AFP-Services offers clients a means to produce cross-vertical content for digital, broadcast, print and social circulation.

“AFP-Services take the editorial acumen of the news industry, combine it with savvy audiovisual know-how and recast the ensemble to focus wholly on our customers’ needs,” says Olivier Lombardie, Managing Director, AFP-Services. “Now more than ever, companies and institutions know quality content is the key to communicating with audiences today.”

Rana Hariz, Sales and Business Development Manager, Middle East, AFP-Services, adds “AFP-Services does not compete with PR and advertising agencies. With its services that include photography, videography, content strategy and editing, AFP-Services is a natural partner for existing corporate communications outlets.”

 

BPA releases circulation and media data

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BPA Worldwide has announced the concurrent release of circulation and media data in the region for the six-month period, which ended December 31, 2013. The figures cover media operations based in 8 Middle Eastern countries – UAE, Bahrain, Kuwait, Saudi Arabia, Iraq, Libya, Oman and Qatar.

Included in the report are the average qualified circulations from the most recent 2013-ending Circulation Statements and Brand Reports. These figures are the circulation claims for the newspapers and magazines that have opted to be BPA-audited. Publisher members are required to declare their figures every six months and be audited annually by BPA media auditors. Also included are Event Audit results for events that took place in 2013, and Brand Reach data are also listed showing different audited channels for the same brand, including the Web Traffic “Average Unique Browser”, Social Media and Apps Downloads for the period July – December 2013.