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Serviceplan ME to hold Competence Circle event

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Serviceplan Middle East, an integrated corporate communications agency, is set to hold its inaugural Competence Circle event in the region. Established by the Serviceplan Group in Germany, the aim of the Competence Circle is to create a platform for marketing, sales and PR professionals – B2B and B2C – to benefit from discussions around the industry’s most relevant and emerging topics.

The Serviceplan Middle East Competence Circle will take place on October 29, 2014, from 1pm – 5.30pm, and will be held at the Arjaan Rotana in Media City, Dubai.

Speakers for the inaugural event include – Eleni Kitra, Agency Partner MEAP, Facebook; Alfonso de Gaetano, Agency and Branding Leader MENA for Google and Florian Gmeinwieser, Managing Director of Plan.Net Mobile.

The Serviceplan Middle East Competence Circle will focus on the revolution of social media in the Middle Eastern region since the Arab spring, and will address the following questions – What does this revolution mean for brands and their marketing decision makers? What can brands expect from social media channels? What is the outlook? Where do the channels see the biggest potential for brand building? How does this region differ from the rest of the world?

“I’m really looking forward to welcoming our notable speakers to the first ever Serviceplan Middle East Competence Circle,” says Rami Hmadeh, Managing Partner, Serviceplan Middle East. “It’s the Serviceplan Group’s most successful platform for gathering industry experts to tackle imminent trends and equips marketers and brand managers with new insights to build best brands. Hundreds of such professionals have benefited from these circles in Europe, and we would like to do the same and give back to the media professionals in Dubai who steer both big and emerging brands in the region.”

Serviceplan ME appoints Client Services Director

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Hassan Khatoun has joined Serviceplan Middle East as Client Services Director. Hassan brings a wealth of experience to the position after serving as Head of Client Servicing at SocialEyez, and has served clients including Samsung, Sony, Estée Lauder and HSBC. In his new position, Hassan will focus on elevating Serviceplan Middle East’s account management process. He will also work closely with the agency’s top clients, including the BMW Group, Continental Tires and Huawei Devices, to develop integrated advertising campaigns that suit their needs and meet their overall objectives.

“Hassan has a deep knowledge of client servicing and satisfaction management, which makes him an ideal role model for members of our client servicing team,” says Rami Hmadeh, Managing Partner, Serviceplan Middle East. “I am confident that Hassan will use his strong experience and skills to position Serviceplan as one of the leading agencies in the region.”

Jan-Philipp Jahn promoted at Serviceplan ME

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Serviceplan Middle East, Germany’s independent communications agency, has appointed Jan-Philipp Jahn as General Manager. Jan-Phillip has been a part of the Serviceplan team for over eight years, during which he has been directly in charge of managing and developing campaigns for companies in both German and the region, such as the BMW Group, Continental Tires, Tetra and Kia. Jan-Philipp worked for the Serviceplan Hamburg office for five years, prior to joining the Dubai office in 2011 as Client Service Director. In his new role, Jan-Philipp will oversee the day-to-day operations of the agency, and will play a key role in expanding Serviceplan Middle East’s presence across the region.

“It is a pleasure to see the Serviceplan Middle East team growing,” says Rami Hmadeh, Managing Partner, Serviceplan Middle East. “Jan-Philipp has been with the company for many years, and has undoubtedly demonstrated great talent and professionalism that has earned him his new title.”