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Advertyze Network launches

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Advertyze Network, an agency providing high-quality digital marketing solutions, launched at a gala ceremony in the Grand Hyatt Dubai last night, with movers and shakers from the advertising industry in attendance. The network will act as a digital advertising resource, aimed at marketers to aid online advertising by allowing them to like and share successful adverts, gain reports based on activity and use an auto ad builder to create adverts within minutes.

“We at Advertyze Network are super excited by the outstanding reception at the launch event, but not surprised by the response from the market,” says Saad Siddiqui, CEO, Advertyze. “After all, the innovations on offer are exactly what advertisers need and these will be among the most talked-about, and most used digital tools to impact audiences.”

For further information, contact Rabie Riman at rriman@entourageintl.com / +971 (0)4 429 1270

entourage launches new campaign for Egypt

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Dubai-based entourage marketing and events has launched its second advertising campaign for the Egypt Tourism Authority. The campaign, titled ‘Misr Orayba’, will promote Egypt’s tourism offerings to the GCC, as well as Jordan, Lebanon and parts of North Africa, including Morocco. The agency will advertise Egypt across strategic media channels such as television, radio, magazines and social media platforms. This is the second campaign entourage have launched for the Egypt Tourism Authority, the first being ‘Misr Wahashtona’ in 2014.

“Over the next six months and beyond, we plan to take Egypt closer to the Arabic speaking audience,” says Mohammed Tayem, Managing Director, entourage marketing and events. “Our ‘Misr Orayba’ campaign is inspired by the idea that Egypt is close to every Arab heart.”