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Shortlist revealed for PRCA Awards

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PRCA MENA has announced the shortlisted nominees for its inaugural awards ceremony that will take place on February 8, 2017 at the H Hotel, Dubai. The nominees include: Q Communications, Seven Media, TOH PR, Memac Ogilvy, Markettiers and Grayling as well as Hill+Knowlton Strategies, among other agencies of the region.

The awards will honour agencies and media professionals across 13 categories – B2C Campaign, sponsored by HAVOC Creative; B2B Campaign; Crisis Communications, sponsored by LexisNexis; Digital Campaign, sponsored by Markettiers; Influencer Relations; Integrated Campaign, sponsored by TINT; Media Relations; Regional Campaign of the Year and Rising Star, both sponsored by MCG Associates; Results on a Budget; PR Leader, sponsored by ICCO and Small Consultancy of the Year, sponsored by The Media Network as well as Large Consultancy of the Year.

“I am delighted to announce the shortlist for the awards,” says Leanne Foy, General Manager, PRCA MENA. “The work submitted demonstrated excellent work across the region. Congratulations to all shortlisted.”

PRCA MENA announces headline sponsor

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The Dubai-branch of international talent consultancy, MCG Associates has partnered with Public Relations and Communications Association (PRCA) MENA as the headline sponsor for the inaugural PRCA MENA Awards. The awards ceremony will take place on February 8, 2017 at the H Hotel, Dubai.

“It is a great pleasure to welcome MCG Associates as the headline sponsor for our first PRCA MENA Awards,” says Francis Ingham, Director General, PRCA MENA. “Having an established, influential and trusted agency backing the awards demonstrates its confidence in PRCA MENA and our work.”

Justin McGuire, Chief Executive Officer, MCG Group adds, “I’m delighted that MCG Group will be the headline sponsor for the inaugural PRCA MENA Awards. We take pride in partnering with the best agencies in the region and look forward to a night of celebration.”

New training academy launches

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The Middle East arm of Public Relations and Communications Association (PRCA MENA) has partnered with Instinctif Partners to launch its own training academy. The CPD-accredited programme aims to educate and update Middle East media professionals on new skills, practices and developments in the industry through face-to-face training as well as webinars.

“I am thrilled that Instinctif Partners have put together a comprehensive training plan and are investing in their staff with both internal and external training, thus developing talented PR and communications professionals,” says Leanne Foy, General Manager, PRCA MENA. “It’s truly great to see the shift in traditional learning and using creative ways of continuous professional development.”

PRCA launches new award

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Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has introduced a new award category for the upcoming awards ceremony that will be held on February 8, 2017. The ‘Influencers Relations’ award aims to recognise and honour the efforts of PRs and marketers that develop successful campaigns with the help of targeted influencer relations.

“I am pleased to announce that the Influencer Relations award has been added to the inaugural PRCA MENA Awards,” says Leanne Foy, General Manager, PRCA MENA. “We are all aware that our work spans further than media relations and the demand for this category displays exactly that.”

Shortlist for ICCO Global Awards 2016 announced

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The International Communications Consultancy Organisation (ICCO) has announced the shortlisted nominees for ICCO Global Awards 2016. Taking place on December 1, 2016 in London, the award nominees include Cohn & Wolfe for ‘Regional Network of the Year – EMEA’, Instinctif Partners for ‘Regional Independent Constultany of the Year – EMEA’ as well as House of Comms and Grayling for ‘World’s Best PR Campaign – Media Relations.’

“The ICCO Global Awards is an opportunity for the PR and communications industry to showcase the way in which the discipline can achieve real results through powerful outcomes,” says Charlene Corrin, General Manager, International Communications Consultancy Organisation. “An international jury reviews campaigns and teams from around the world, with a true focus on measurement and effectiveness. This year a number of campaigns were entered from the Middle East region, but the stand out work which has made the shortlist came from Grayling and House of Comms, both members of PRCA MENA.”

Five Minute Focus – PRCA Awards

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With the launch of the PRCA MENA Awards coming up, TMN sat down with Loretta Ahmed, Chairperson PRCA MENA, to find out more about what to expect from the upcoming event…

When is the launch of the PRCA MENA Awards and where will it be held?

The PRCA MENA Awards will open for entries from November 7, 2016 – December 13, 2016. The Awards will be held at the H Hotel, Dubai on February 8, 2017.

Tell us the concept behind the awards…

We wanted to have an awards night with a difference, to recognise the good work that PR and communications professionals are doing in the region. We also wanted to mark our first year in the region by looking for creative strategies that achieve results and recognising the talent here to ensure the region is profiled globally for the world-class campaigns undertaken here.

What makes an award event such as the PRCA MENA Awards different from other regional PR awards?

We have a totally different concept and variety of awards which will be judged by an international judging panel.  The night itself is a fresh take on awards and we’ve done away with a long sit-down meal in favour of an event that encourages networking.

Can you give us some details about the nomination process?

To enter is easy, it’s all online. Submissions are the standard 1000 word entry, but we are looking for creative strategies, execution and most importantly results.

How can non-members participate in the awards?

We have a rate for members and non-members. We encourage all PR and communications professionals to take part.

Can you tell us more about the awards/categories themselves?

There will be twelve categories. Eight campaign awards and four awards focused on teams and individuals. The award categories will include, Rising Star of the Year, Results on a Budget, Best Integrated Campaign of the Year and Best Regional Campaign of the Year.

Who judges the entries for the PRCA MENA Awards?

The Judges will be announced next month. Our panel will be an international judging panel with experience in the region. Some will be based here and others will be from our other key global PR markets.  This is key for us as we are a global organisation committed to raising the profile of the MENA PR industry across the world.

What has been your advertising strategy for the UAE/Middle East?

We don’t have a traditional advertising campaign for PRCA MENA and we rely heavily on our networking events programme and word of mouth.

Did you face any challenges establishing the event in the Middle East?

We have had a great response so far and we are seeing participants very focused on budgets and resources. For this reason we’ve kept our entry fees low and the entry process as simple as possible.

How do you think the PRCA MENA Awards will develop in the future?

PRCA MENA Awards will develop by being held in different parts of the region, and attract PR and communications professionals from different areas to nominate their work for the awards. The UAE is a key regional hub but there is exceptional work undertaken right across the region and we see no reason why the UAE should always be the host country.  We will have new innovative categories and dedicated specialist awards in the future.