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Instinctif introduces new practice

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International business communications consultancy, Instinctif Partners Middle East has launched a new content and creative practice. The new practice will offer support in developing and producing creative content across platforms and events, while also extending into content development, creative consultancy and corporate reporting. It will also see the appointment of Abdul Mateen to the role of Graphic Designer. With 15 years of experience in the advertising and media industry, Abdul most recently worked with Fineline Advertising Agency as Arabic Graphic Designer. In addition, with over 16 years of experience in Europe and the Middle East, most recently working with Group 7 Properties, Pablo Aldav has been appointed to the role of Consultant.

“Our new Content & Creative practice caters to the growing demand for high-quality content in the Middle East market, especially to support Investor Relations and Financial Communications,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “Through the medium of storytelling and imaginatively using a range of platforms and channels, we can deliver the right communications strategy to effectively connect with audiences and deliver a compelling investment case.

 

Instinctif Partners Middle East secures MENA Transform Award

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International business communications consultancy, Instinctif Partners Middle East was recognised at the MENA Transform Awards that took place on May 8, 2018 at St. Regis Dubai, Al Habtoor City. The agency secured the award for Best External Stakeholder Relations during a Brand Development Project in recognition of a comprehensive IPO communications programme executed by the team and for support of ENBD REIT’s Dubai IPO.

“We are very proud to have received this award,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “We worked closely with the ENBD REIT team during the months and weeks that led up to the IPO, to ensure that all communications were aligned and that each workstream directly addressed the client’s key objectives. The result of this close and constructive relationship was the delivery of a widely-covered and well-received transaction. We have since been retained by ENBD REIT and look forward to passing future milestones together.”

TMH secures MENA Transform Award 

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Part of ONE Communications and Marketing Group, The Message House (TMH) won a gold award at the MENA Transform Awards that took place on May 8, 2018 at St. Regis Dubai, Al Habtoor City. The agency secured the award for Best Strategic and Creative Development of a new brand after the launch of the team game room company known as Jumble.

“We’re extremely proud to have received recognition at these prestigious awards for excellence in rebranding and brand development,” says David Wright, Managing Director, TMH. “Our gold award for Jumble is testament to our passionate team here at TMH with a brand that presented numerous challenges including engaging an audience more accustom to online gaming than offline and to ensuring cut through in Dubai’s saturated entertainment market.”

ASDA’A Burson Marsteller secures SABRE Award

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Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has received the In2 (Innovation & Insight) SABRE Award for Thought Leadership in PR for its annual Arab Youth Survey. The agency will receive the award for its Arab Youth Survey 2017 at the international award ceremony that takes place on May 23, 2018 at the National Maritime Museum in Amsterdam. The agency will also be conducting their annual Arab Youth Survey for this year on May 8, 2018.

“Our annual Arab Youth Survey has time and again presented defining social, cultural and political trends that shape the region,” says Sunil John, Founder and CEO, ASDA’A Burson-Marsteller. “As a pioneering and independent study, the Survey’s findings bring invaluable insight for governments, businesses, policy makers and civil society. The third consecutive win for our annual Arab Youth Survey at the 2018 In2 SABRE Awards underlines the strength of this powerful initiative, which is recognised by our peers across EMEA markets as best-in-class.”

Edelman DABO makes new appointment

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Edelman DABO has appointed Kathleen Burbridge to the role of Senior Account Manager. With a wealth of experience in PR, Kathleen previously worked with Edelman DABO as Account Manager and most recently at Seven Media as Account Director. In her new role, she will focus on handling BMW Middle East and the importers for both BMW and MINI across the region.

“I’m excited to be back at Edelman DABO to not only work on BMW Group Middle East, but several other clients and to continue to grow my skillset in a changing communications landscape through the training and resources that Edelman provides,” says Kathleen.