Posts

phocal Media launches new image collection

/in , /by

Dubai-based photo platform, phocal Media has launched a new image collection that aims to illustrate the recent changes in attitudes in Saudi Arabia regarding women driving. A regionally-authentic visual media specialist, phocal Media is best known for its arabianEye collection that covers the Arab world. The company also works with a portfolio of strategic international partners including Alamy, Reuters and Magnum Photos.

“We’ve been gathering market feedback for some time, and it became clear from our creative partners that some fresh perspectives and faces were needed for client projects,” says Greg Aslangul, Managing Director, phocal Media. “The changes in Saudi Arabia have resulted in a shift in content needs for the region, and we wanted to adapt our content to reflect this.”

 

phocal Media launches new image collection

/in , /by

Dubai-based platform phocal Media has launched a new image collection, featuring African models, to help cater for local advertising agencies with clients in Africa. A regionally-authentic visual media specialist, phocal Media is currently best known for its arabianEye collection that covers the Arab world. The company also works with a portfolio of strategic international partners including Alamy, Splashnews, Reuters, and Magnum Photos. phocal’s new image collection has been launched with input from Onesizefitsnone, a platform aimed at helping marketers, brands and people understand Africa’s 54 unique countries, who assisted with art and cultural direction.

“We’re aware that an increasing number of advertising agencies in Dubai are picking up business in Africa but struggled to find relevant content for this growing market,” says Greg Aslangul, Managing Director, phocal Media. “We’re always gathering feedback from the local creative community and having seen Onesizefitsnone present at the Dubai Lynx in March, this further highlighted the lack of authentic, relevant content when it comes to African imagery. We’ve started producing content for the Nigerian market and, based on the response, we will look to create further shoots for the Kenyan and Tanzanian markets.”