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Lions Festivals appoints new Managing Director

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Lions Festivals has appointed Jose Papa to the role of Managing Director. Jose is currently CEO of another business – WGSN – owned by Ascential, Lions Festivals parent company and was previously Corporate Strategy Executive Director at Estadão, Cannes Lions’ official representative in Brazil. In his new role, which will be effective as of September 1, 2016, he will head up and manage the Lions Festivals four annual global celebrations; Cannes Lions, Lion’s Health, Lions Innovation and Lions Entertainment, as well as regional events including; eurobest, Dubai Lynx, Spikes Asia and the Tangrams.
“Clearly this role attracted a lot of interest and I am delighted that Jose has agreed to join Lions Festivals,” says Philip Thomas, CEO, Ascential. “He has led WGSN to unprecedented success and with a deep understanding of our brand and huge international experience, he was the outstanding candidate for the role.”
Jose adds, “Lions Festival is the definitive global destination for creativity and inspiration. A legacy built by bringing together the world’s brightest minds and awarding the most innovative work. It is a privilege to carry on the heritage and further lead an exciting new phase of continued success.”

Cannes Lions to honour Marcello Serpa

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The Cannes Lions International Festival of Creativity will honour Marcello Serpa with the Lion of St. Mark at this year’s festival. Recognised as one of the most awarded art directors in Brazil, having won over 160 Lions, his work has included the 1993 campaign for Guarana and the 2010 print campaign for Billboard;‘Britney’, ‘Eminem’, ‘Marilyn’, ‘Bono’ and ‘Amy’. Marcello will be presented with the Lion of St. Mark during the ceremony on Saturday June 25, 2016.

“The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” says Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America’s first Grand Prix in 1993. He’s since served on juries four times, twice as President and during his tenure, AlmapBBDO won Agency of the Year three times.”

Marcello adds “My life and career would be completely different, and probably a bit boring if Cannes Lions did not exist. Those small stairs to the stage are connected to me and I have always watched with envy and admiration some creative legends stand at the top of them. I feel honoured, dizzy and extremely happy to be recognised as a stand-out within the industry. This award is like giving a shot of adrenaline directly into the ego of anyone in the business.”

Henkel named Advertiser of the Year at Dubai Lynx

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The 2015 Dubai Lynx Advertiser of the Year has been awarded to Henkel, the owner of household brands such as Persil, Fa and Pril, as the advertising festival’s award ceremony got underway at the Madinat Jumeirah Arena last night. The title is given to a MENA advertiser that has demonstrated inspiring innovative marketing for its brands and embraced creativity from its agencies.

“Achieving success through business results is motivating and inspiring,” says Mohamed Siam, Regional Marketing Director, Henkel. “However, what makes it even better is when we can turn our trademark into a love mark with consumers. This can only be done through creative communications that build a bridge between the brand strategy and the consumer needs in the most entertaining way. This award is proof to us that we are moving in the right direction. We will continue to excel in our communications and commit to consistent development. It will be an honour to add more prestigious trophies to our collection in the near future.”

Philip Thomas, CEO of Lions Festivals adds, “Henkel are worthy recipients of this award due to their phenomenal marketing efforts, which have resulted in creative advertising that proves itself to be innovative and inspirational time and time again.”