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Dubai Lynx award winners announced

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Dubai Lynx, the International Festival of Creativity has announced winners for this year’s awards ceremony that took place on March 8, 2017. With over 2,500 entries across 17 categories, the awards celebrate excellence in creative communications in the MENA region.

Pierre Choueiri, Chairman and CEO, Choueiri Group was honoured with the ‘Dubai Lynx Advertising Person of the Year Award’ and Coca-Cola Middle East was awarded the ‘Dubai Lynx Advertiser of the Year’. Winners of the Grand Prix awards included:

  • Memac Ogilvy & Mather Dubai for ‘Branded Content & Entertainment’ as well as the ‘Innovation’ award
  • Walter Thompson Beirut for ‘Creative Effectiveness’
  • Grey MENA Dubai for ‘Design’
  • The Classic Partnership Advertising Dubai for ‘Direct’
  • Blue Barracuda Dubai for ‘Film’
  • Walter Thompson Dubai for ‘Film Craft’ and ‘Radio’
  • Leo Burnett Beirut for ‘Grand Prix for Good’
  • Leo Burnett Dubai for ‘Interactive’
  • Walter Thompson Riyadh for ‘Media’
  • FP7/TUN Tunis for ‘Mobile’
  • TWA\RAAD for ‘Promo & Activation’
  • Y&R Dubai for ‘Outdoor’, ‘Print & Publishing’ as well as ‘Print & Outdoor Craft’
  • BBDO Worldwide for ‘Network of the Year’
  • Impact BBDO, Dubai for ‘Agency of the Year’
  • OMD, Dubai for ‘Media Agency of the Year’
  • Good People, Lebanon for ‘Lynx Palm Award’
  • Carine Howayek and Anirudh Shiva from J.Walter Thompson and Garen Yabremian from HSBC for ‘Young Lynx Integrated Campaign’
  • Marc Baakliny and Toni Tannous from J. Walter Thompson Riyadh for ‘Young Lynx Print Competition’
  • Yar Berjawi and Sasha El Jurdi from FP7/DXB for ‘Young Lynx PR Competition’
  • Amir Daou, Roshni D’Souza, Waqas Maqsood and Heena Makhijani from SOCIALEYEZ Dubai for ‘Twitter Live Young Lynx Competition’
  • Hanin Hassan from American University in Dubai for ‘Masar Student Creative Award for Print’
  • Asma Al-Aloosi from American University in Dubai for ‘STC Integrated Student Award’
  • American University in Dubai for ‘University of the Year’

“The Dubai Lynx awards exists to celebrate and champion creativity, while reflecting the ever-shifting branded communications landscape,” says Terry Savage, Chairman, Dubai Lynx. “This year saw submissions from 22 countries, including a first from Sudan and an increase in some more of the traditional categories such as ‘Print and Outdoor’. The evening brought to a close the three-day festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region.”

 

OMD collaborates with business intelligence agency

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OMD MENA has announced an exclusive partnership with MEA-based business intelligence and research firm, Emerging Markets Intelligence and Research (EMIR). Through the partnership, OMD, part of Omnicom Media Group, aims to offer its clients effective marketing strategies and better business results with the help of market and governmental intelligence, insights and analysis.

“Our ‘Insights.Ideas.Results’ motto has always been our guiding principle and philosophy at OMD, so naturally we strive to sharpen each of these facets with the best resources available,” says Nadim Samara, CEO, OMD UAE. “Today, we operate in a world that is rich with data and insights and it’s our role, as a strategic partner to some of the world’s biggest brands, to access this intelligence and extract its value for our clients. This allows us to collectively make even more impactful decisions going forward and, ultimately, deliver better marketing performance and business results.”

OMD makes changes to management structure

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Omnicom Media Group MENA, holding group of OMD, PHD and Resolution in the Middle East, has made a number of promotions and changes to it’s management structure in the region. Nadim Samara has been promoted from Managing Director to the newly-created position of CEO, OMD, UAE. With over 15 years of experience with OMD, Nadim has international experience with the firm and will now manage it’s UAE operation, as well as ensure that the regional headquarters continue to develop its product offering and maintain its cutting edge in the areas of talent, innovation, analytics, data and performance.

Wissam Najjar will also now relocate to Dubai in order to take on the newly-created role of Regional Managing Director for the Lower Gulf, Levant and Emerging Markets. Previously Managing Director of OMD Levant, Wissam has worked across the OMD network and will now assume the additional responsibilities of OMD’s operations in Kuwait and Qatar, as well as its expansion into new markets in the MENA region. Former Director of Investments at OMD Lebanon, Rachid El Khazen has been promoted to the role of General Manager to take over from Najjar.

“The OMD network is bursting with talent so it is hugely gratifying to see Nadim’s, Wissam’s and Rachid’s accomplishments being rewarded with promotions and new assignments,” says Elie Khouri, CEO of Omnicom Media Group MENA. “While our market and industry are in the midst of a transformation, we see this as an opportunity to grow further. We have always focused on innovating and being future-ready. This is yet another expression of this aspect from our personality.”

Effie MENA Awards winners announced

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The seventh edition of the annual Effie MENA Awards hosted a total of 25 categories for entrants this year. There were 12 categories under ‘Product and Service,’ eight under ‘Specialty’ and a single category ‘Shopper Marketing.’ There was also a chance to win a ‘Grand Prix’ award and to have the titles ‘The Most Effective Marketing Team of the Year,’ ‘Most Effective MENA Agency Network of the Year’ and ‘Most Effective MENA Advertising Agency Office of the Year’, ‘Most Effective MENA Media Agency Office of the Year’ bestowed. To win an Effie Award, entrants need to impress the judges in four main criteria; ‘Strategic Challenge and Objectives,’ ‘Idea,’ ‘Bringing the Idea to Life’ and ‘Results.’

This year’s Grand Prix winner was Impact BBDO Cairo and OMD – Media Direction for the Sting Launch Campaign. Advertising agency FP7 received a double win and was awarded most effective agency office of the year and most effective agency network of the year. OMD Dubai won the title of most effective media office of the year.

“The high standard of entries combined with the rigorous and stringent evaluation procedures mean that it was a very tough competition indeed this year,” says Alexandre Hawari, Co-COE of Mediaquest Corp. “As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such a range of distinguished figures participating as judges in this year’s programme.”

Those who excelled as being the most influential entities in the region’s marketing sector for the past 12 months and who celebrated with a gold Effie MENA Award this year were:

–       Smartlife – FP7/DXB

–       Dominos – JWT KSA

–       Sony Mobile Communications – FP7/DXB

–       Chrysler ME – Publicis ME

–       Roads & Transport Authority (RTA) – Geometry Global

–       Emirates NBD – FP7/DXB

–       touch – JWT Beirut

–       Coca-Cola ME – FP7 DXB and Memac Ogilvy & Mather Dubai

–       Rani Float – Mindshare MENA

–       Quaker – DDB

–       Infiniti ME – TBWA/RAAD & Mindshare MENA

–       Sting – Impact BBDO Cairo & OMD- Media Direction

–       UN Women – Impact BBDO Dubai

–       Coca-Cola ME – FP7/DXB & Memac Ogilvy & Mather

–       Smartlife – Capital Group & FP7/DXB

–       Chipsy – Impact BBDO Cairo & OMD – Media Direction- Abla Fahita – JWT Entertainment & JWT

–       Fanta – FP7/DXB

–       Fanta – FP7/DXB & Power League Gaming

–       7UP – Impact BBDO Dubai & OMD

 

Region’s talent honoured at MENA digital awards

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The region’s top digital advertising talent has been honoured at the second ever MENA Digital Awards ceremony, the only awards programme in the region dedicated to celebrating marketing in the digital industry. The event concluded the two-day Digital Media Forum (DMF) 2015, which attracted 500 industry stakeholders from across the MENA region and beyond to discuss the latest developments taking place across the digital landscape.

Big winners were Leo Burnett MENA, who won the Grand Prix Award as well as a number of awards across several categories including two golds in Digital Cause Marketing, a gold in Best Digital PR, a gold in Best Use of Social Media, a silver in Best Performance Campaign, a bronze in Best Use of Video and a bronze in Best Use of Mobile. Omnicom picked up the Network of the Year award, and OMD picked up the Agency of the Year.

Other notable winners included Initiative MENA, who garnered two silver awards for their work for KFC, under Best Application Mobile/Tablet and Best Use of Mobile, as well as two bronze awards under Best Integrated Media Campaign and Best Use of Video. Socialize Agency received two gold awards, BBDO collected one gold, three silvers and a bronze and Proximity picked up a gold, two silvers and a bronze. Other awards under different categories went to UM MENA, Ogilvy, Buzzman, OMD MENA, PHD and Sama Dubai.

“The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector,” says Najla Semaan Mazboudie, Managing Director of Spot On Media Services and Events, owner and founder of DMF and the MENA Digital awards. “It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation, and effectiveness.”