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Sharjah Media Corporation launches first English language radio station

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Sharjah Media Corporation has launched the first English language radio station, Pulse 95 in Sharjah. Pulse 95 will focus on presenting a mix of local and international news, interviews, features, chart-topping hits and popular music in acoustic format.

The new station will also feature three main daily live shows and will see the appointment of a new team of presenters. Omar Al Busaidy, who most recently worked with AbuDhabi Tourism Authority, Sara Al Madani who previously worked with the Sharjah Chamber of Commerce and Sally Mousa, who was previously a Presenter for Dubai Today will be presenting ‘The Morning Majlis’ from 7am – 10am. Anna Roberts having previously worked at Dubai 92 and Virgin Radio will host ‘Musafir in the City’ from 4pm – 5pm. Hassan Dennaoui also known as Big Hass and Ana Schofield who most recently worked with Dubai 92 will present ‘Yalla Home’ from 5pm – 8pm.

“We have ensured that every aspect of the content is consistent and the introduction of the acoustic music element follows that perfectly, being complementary rather than intrusive,” says Mohammad Yanez, Head of Pulse 95. “Our goal is to be a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive upbeat stories of real people. We are the first English station in Sharjah, but we are not aiming purely at listeners who are native English speakers. Pulse 95 is still very much an option for people who understand English and still enjoy the format and content of the shows even though it may not be their first language.”

ITP Live announces talent signings

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ITP Media Group’s new digital division, ITP Live, has announced the signing of 26 key personalities to its influencer agency, including designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian and a 15-year old sneaker aficionado. It will now represent and oversee all commercial deals for Abdulla Al Abdulla, Afra AlMarri, Aishwarya Ajit, Ali Al Jassmii, Aljuhara Sajer, AlReem Saif, Andy Scott, Elnaz Golrokh, Gehna Advani, Hala Abdallah, Hamid Fadaei, John Marques, Khalid AlAmeri, Mariam Yeya, Max Bouchard, Michel Salgado, Nadine Du Toit, Naomi D’Souza, Nina Ali, Nina Zandnia, Omar Al Busaidy, Rashid Belhasa, Rosemin Manji, Searina Abdel Kader, Zeynab El-Helw and Zoe Bowker.

“Our announcement heralds a new dawn not just for social influencers, but for the GCC media industry as a whole,” says Ali Akawi, CEO, ITP Media Group. “We are today, laying the foundations for an entirely new industry that will reshape the media landscape. Not only do we firmly believe in the power and strength of influencers, but through our own print and digital brands, developed over the last 30 years, we are uniquely placed to help them realise their full potential. This is already reflected in the quality of influencers we have signed up.”

Alia Fawad, Director, ITP Live adds, “We have been extremely selective when it comes to our initial signings as we wanted a wide range of content covered and individuals with proven levels of engagement. We have both influencers with high reach and those who are micro-influencers in their specific fields. Both are equally significant when it comes to communicating our clients’ messages to the right audience.”

ITP Live’s social influencer agency operates across the GCC and has already started working with brands including DTCM and P&G. March will see ITP Live hold its first influencer event, and the agency’s website will launch as more talent is signed.