Oman – The Media Network

Jensen Matthews to represent Omani fast-food restaurant

January 28, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR and corporate communications agency, Jensen Matthews has been appointed as the PR partner for Shuwa Express in the GCC. Shuwa Express is a fast-food restaurant that offers Omani inspired traditional food with a modern touch. Jensen Matthews will handle all PR and corporate communication strategy as well as execution for the franchise. The agency will also provide continuous support to achieve its regional goals in innovating the fast-food concept across the GCC region.

“We are thrilled to welcome our first franchise brand in the portfolio and we are looking forward to being a part of the Shuwa Express expansion in 2018,” says Loredana Matei, Executive Director, Jensen Matthews. “The uniqueness of the fast-food chain is a challenge we wanted to be part of and the taste will become a go-to brand for the GCC consumers.”

Hospitality brand reappoints TCApr

October 1, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based travel specialist communications agency, TCApr has been reappointed by Six Senses Zighy Bay as its PR and media relations agency in the Middle East and GCC. Located in the Musandam Peninsula of the Sultanate of Oman, Six Senses Zighy Bay offers a distinctive design that hones the Omani traditions in architecture and layout. TCApr will be responsible for all PR and media operations for the resort across the region.

“It’s a privilege to have Six Senses Zighy Bay back as part of our portfolio,” says Hanah Sherif, Head of Operations of PR, TCApr. “The resort epitomises our focus for unique travel experiences and the opportunity to work with them again is something we’re excited for.”

Initiative MENA retains port and Freezone company

June 7, 2017/in Account win, Featured /by Suad Ashimi

SOHAR Port and Freezone has reappointed Initiative MENA as its retained media agency in the Middle East. Managed by Sohar Industrial Port Company (SIPC), SOHAR is an Oman-based sea port and freezone that provides access to trade routes across the GCC and Iran. Initiative MENA will continue to handle all the media and digital requirements for SOHAR by delivering business results through communications, data and analytics.

“We are very happy that SOHAR Port and Freezone has extended our media relationship, “ says Bijal Pathak, Business Director, Initiative MENA. “More than ever, we will continue to drive and deliver ROI and growth through advanced targeting technologies and data analytics.”

Perfume house appoints Grayling

May 24, 2017/in Account win, Featured /by Shelly Mistry

Rasasi, an oriental fragrance company, has appointed Grayling as its communications agency across GCC. Founded in 1979, Rasasi Perfumes is a family owned business offering a range of products under the oriental and occidental lines, including sprays, perfumes, cosmetics and toiletries. Grayling will be responsible for developing strategic and integrated public relations and social media programme for Rasasi.

“As an agency that has been in the GCC for 30 years, we are excited to work with Rasasi, a brand with such a rich legacy in the region,” says Jonathan Shillington, Managing Director, Grayling. “We look forward to building their brand even further as they continue to grow and gain momentum across the markets.”

TOH PR to handle luxury hotel account

May 15, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, TOH PR has been appointed as the PR and digital partner for Alila Hotels and Resorts in the GCC. Alila is an international network of hotel properties that combines innovative design and luxury in unique locations for guests to enjoy personalised hospitality and have a bespoke learning journey. TOH PR will be responsible for managing all PR operations and offering digital support to the brand across the GCC with a focus on Alila Jabal and Akhdar in Oman.

“We have been long-term fans of the Alila brand as one of the ultimate luxury hotel groups with in-built values that speak to a new and highly discerning generation of travel aficionados,” says Sophie Toh, Founder, TOH PR. “We are enormously excited about working with the talented and passionate Alila team and look forward to a successful and long-term partnership.”

Times of Oman wins at Asian Media Awards

April 24, 2017/in Award win, Featured /by Suad Ashimi

Times of Oman has been awarded a gold medal at the Asian Media Awards 2017 in Malaysia. Held by the World Association of Newspapers (WanIfra), the event saw Times of Oman win a gold medal in the category of magazine infographics to recognise its high publishing standards for it’s 2016 national day’s detailed supplement, as well as a silver medal in the newspaper graphics category.

“The graphics team can be rightly proud of their work, especially for the ‘land of frankincense’ supplement that not only looked amazing, but smelled good too – as the pages were infused with frankincense,” says Scott Armstrong, Chief Executive Editor, Times of Oman. “It was a beautiful product and worth remembering that the online version of this project also scooped Gold for Data Visualisation at the Middle East Digital Awards in Dubai just last month.”

Cicero & Bernay expands operations in the GCC

April 10, 2017/in Featured, Regional News /by Suad Ashimi

Public relations consultancy, Cicero & Bernay (C&B) has signed a new affiliation with Bahrain-based public relations agency, Daily Public Relations (Daily PR) and Oman-based boutique marketing and communications agency, ProComms as part of its expansion plan into the GCC. The new strategic partnership will see both regional agencies enhance C&B’s presence and grow its client portfolio across the GCC by providing PR services and strategies, as well as on-ground support and development of targeted communication to cater to the growing markets in Bahrain and Oman.

“Daily PR and ProComms both share C&B’s ethos – delivering tailored and impactful communication services for clients – and we look forward to working closely with them to deliver even more comprehensive and targeted programmes,” says Ahmad Itani, COO, Cicero & Bernay. “By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”

Dentsu Aegis and M21 form new partnership

March 21, 2017/in Featured, Regional News /by Suad Ashimi

Dentsu Aegis Network has appointed full service agency, Media 21 (M21) as its exclusive partner and representative in Oman. The partnership will see M21 offer communication services such as media planning and buying, creative, events, media production, digital and social media to Dentsu Aegis’s clients in Oman. The new appointment will also serve as a part of Dentsu Aegis’s expansion plan to offer its communication solutions to its clients across the region.

“This partnership is another important step in continuing our expansion across the Middle East,” says Ramzi Haddad, Managing Director – Emerging Markets, Dentsu Aegis Network. “M21’s extensive experience and understanding of the media landscape in Oman and breath of services makes them the perfect partner. We are confident that we will begin to see significant growth in ad spends in Oman – particularly in the digital space, so we want to make sure we are ready.”

Times of Oman wins at the Middle East Digital Media Awards

March 15, 2017/in Award win, Featured /by Suad Ashimi

Times of Oman has been awarded the Best Data Visualisation Award at the Middle East Digital Media Awards 2017 in Dubai. The awards were presented by the World Association of Newspapers (Wan-Ifra) and recognised Times of Oman with a gold for its microsite that explored Oman’s century old relation with Frankincense. The event also celebrated Times of Oman’s win for Best Website, Best Use of Video, Best News Mobile Service and Best Use of Social Media.

“I’m thrilled that Times of Oman has again been named as one of the best digital operators in the Middle East,” says Scott Armstrong, Chief Executive Editor, Times of Oman. “It’s a fitting reward for the hard work of the team across digital, as well as winning for data visualisation again for their amazing project it was great to see the Times TV team rewarded and essentially being named as the best English online video service in the region.”

New appointment at HOT Media

March 13, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based publishing company, HOT Media Publishing has appointed Mohamed Galal to the role of Business Development Manager. With over nine years of experience, Mohamed previously worked with Motivate Publishing as Advertising Manager for Gulf Business magazine, with Crestcom as Senior Training and Business Development Manager and most recently with ATL Media as Advertising Manager – Sales. In his new role, he will work on increasing sales and revenue as well as finding new businesses for HOT Media and overseeing its markets in Saudi Arabia, Oman, Kuwait, Bahrain, Lebanon and Egypt.

“I’m excited to join HOT Media and be back in the media and publishing industry,” says Mohamed. “I look forward to working with the wonderful team at HOT Media and contributing towards making this year yet another outstanding year for the company.”

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