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MEPRA to host Leadership Majlis in May

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The Middle East Public Relations Association (MEPRA) will host the second edition of the MEPRA Leadership Majlis at The Ritz Carlton, Abu Dhabi on May 25, 2016, bringing together industry representatives to discuss the topic of ‘The Future of Public Relations in the Middle East: Innovation, Disruption and Relevance’. With over 200 guests expected, the speaker line-up for the event includes: Noura Al Kaabi, Minister of State for Federal National Council Affairs and Chairwoman, Media Zone Authority-Abu Dhabi and twofour54; Peter Baumgartner, CEO, Etihad Airways and Rania Roston, Chief Innovation and Communications Officer, GE.

“The response to our inaugural Majlis was extremely positive and our programme of speakers for this year is even stronger,” says Brian Lott, Chairman, MEPRA Board. “This event showcases the unique talent we have in the region and best practices from some of our most prominent practitioners, with fresh insights into the rapid changes happening in our industry.”

twofour54 and ADMAF to partner

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twofour54 has renewed its partnership with the Abu Dhabi Music and Arts Foundation (ADMAF) for a sixth consecutive year, in an effort to support creative and cultural industries in the UAE, as well as nurture skills development for the media sector. Both parties have signed a Letter of Cooperation signifying a mutual interest to collaborate on programmes in various disciplines of media and creativity.

The two organisations will team up to develop joint activities that foster growth, development and awareness of media as well as the creative and cultural industries in the UAE, with a focus on young adult Emiratis and the wider Emirati community. The partnership will also establish a new mechanism for effective sharing of information amongst the filmmaking community, aiming to support emerging and established Emirati film-makers.

“Our partnership with ADMAF plays a significant role in supporting our mission to nurture young talent and equip them with the skills and knowledge necessary to lead successful careers in the media industry,” says Noura Al Kaabi, CEO , twofour54. “The agreement will provide talented individuals with access to twofour54’s unique offerings and services, helping to sustainably grow our local media industry.”

Hoda Al Khamis-Kanoo, Founder, ADMAF, adds “ADMAF and twofour54 share an unwavering commitment to investing in the creative and cultural industries of Abu Dhabi. Through collaborations that spawn media, the comic arts and film – in both training and practice – together, we are sowing the seeds of creativity and innovation among the next generation.  This Letter of Cooperation affirms the strong bonds between our organisations and gives welcome momentum to further joint initiatives in future.”

AAM to honour Noura Al Kaabi

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American Abroad Media (AAM) will honour Noura Al Kaabi, CEO, twofour54, at an awards dinner in Washington later this month in recognition of her role in leading the UAE’s growing media industry. This will be the third annual “Power of Film” awards dinner at the Andrew W. Mellon Auditorium in Washington, D.C., held to honour those whose work exemplifies the power of media to inform, educate and empower citizens about the critical social and public policy issues of our time.

“We are truly delighted to be honouring Noura Al Kaabi, a dynamic and outstanding leader,” says Aaron Lobel, Founder and President, American Abroad Media. “Her enormous contribution to the success of the media sector in Abu Dhabi, as well as her personality and leadership style, is an inspiration to young people in the UAE and across the Middle East and is an honorable reflection of the values of her country.”

Noura Al Kaabi joins LinkedIn’s Global Influencers

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Noura Al Kaabi, CEO of twofour54, is the first woman from the Middle East and North Africa (MENA) region to be selected for LinkedIn’s Global Influencer Programme, a platform for leaders in their respective geographies and industries to share their insights and discuss topics of interest on the social network aimed at professionals.

Approximately 500 personalities hold the LinkedIn Influencer badge globally, including: His Highness Sheikh Mohammed Bin Rashid Al Maktoum, President Barack Obama, Bill Gates and Arianna Huffington.

twofour54 and ADMM to partner

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twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in Abu Dhabi to a worldwide audience. This MoU lays the ground for twofour54 to potentially provide ADMM with a range of services including production, post-production and training services, as well as travel, visa facilitation and government services. twofour54 will also be in a postion to provide strategic media consultancy and facilitation services to ADMM upon project requests.

“It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which form part of Abu Dhabi’s Vision diversification strategy,” says Noura Al Kaabi, Chief Executive Officer, twofour54.

Al Tareq Al Ameri, CEO, Abu Dhabi Motorsports Management, adds “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”

Image Nation transferred to twofour54

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At a board meeting chaired by His Excellency Mohamed Ebrahim Al Mahmood, Chairman and Managing Director of Abu Dhabi Media, the decision has been made to transfer Image Nation to Abu Dhabi Media Zone Authority, twofour54. Founded in 2008 as a subsidiary of Abu Dhabi Media, Image Nation serves to help build foundations for the development of the entertainment industry in Abu Dhabi and the UAE.

“Abu Dhabi Media is proud to have witnessed Image Nation grow so rapidly over just six years into one of the leading creators of media and entertainment content in Abu Dhabi and the UAE,” says His Excellency Mohamed Ebrahim Al Mahmood. “Following a thorough examination of the prospects for future growth of the company and given our vision to focus on media content in the region, the Board of Directors feel it is the ideal time to transfer Image Nation to the Abu Dhabi Media Zone (twofour54). This move will ensure that Image Nation is in a position to continue creating quality media content for local and international audiences, and will benefit the local industry by creating jobs and opportunities for professional development, in collaboration with key international partners.”

Noura Al Kaabi, CEO of twofour54 adds, “We are very pleased to welcome Image Nation, one of the region’s leading content creators, to the twofour54 campus. Image Nation’s relocation to Abu Dhabi’s home of media and entertainment is a boost to the industry eco-system that we have created to support our growing media industry. Both twofour54 and Image Nation have shared goals of creating world-class content, developing regional talent and enabling local filmmakers to learn from international experts in the industry. We look forward to working even more closely with Image Nation in growing the UAE’s filmed entertainment sector.”