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Luxury Lifestyle platform Buro 24/7 goes live

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The new online magazine Buro 24/7 Middle East has today gone live. The luxury lifestyle platform run by Russian fashion icon Miroslava Duma and local Emirati entrepreneur, Salama Alabbar, is an extension of the existing and highly respected Buro247.ru. The Middle East version will host up-to-the-minute news from the world of fashion, film, art, current affairs, literature, music, cars and much more.

Log on now at www.buro247.com/me or follow Buro 24/7 Middle East on Twitter, Facebook, Instagram and Pinterest @Buro247ME.

For further information, contact Editor-in-Chief Holly Williams at H.Williams@Buro247me.com

 

Diners Club Magazine to launch in UAE

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Diners Club International is to launch a print version of its luxury travel magazine in the UAE this December. Diners Club Magazine will have a 15,000 print run and will be directly mailed to its high-net-worth members across the UAE.

“We’re extremely excited about the launch of Diners Club Magazine,” says magazine publisher, Hanif Saddiq. “Diners Club Magazine will be published quarterly and will cover luxury living, travel, fashion and lifestyle.”

For editorial and sales enquiries, contact hanif.saddiq@cre8network.com

Bloomberg Businessweek launches today

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After much anticipation, the English language edition of Bloomberg Businessweek Middle East hits the newsstands today. The fortnightly publication – which is a regional edition of the popular US publication – aims to provide insightful news and analysis critical to regional business leaders, exploring everything from global economics, technology and finance to travel, fashion and lifestyle pursuits.

“We’re aiming to set a new benchmark for business publications in the Middle East with the launch of Businessweek,” says Aaron Greenwood, Managing Editor, Bloomberg Businessweek Middle East. “We’ve worked hard to combine the cutting edge look and feel of the US edition with a very strong focus on local issues. About 80 per cent of our content is produced locally, so it really is a unique proposition. Our expectations are very high for the magazine. Hopefully, readers will embrace it as a truly regional publication.”

MCN launch specialist data and analytics unit

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Middle East Communication Network (MCN), has announced the launch of Capella, a new specialised entity that will employ advanced media tools to guide strategy and improve the productivity of marketing and media spend for MCN’s client portfolio through consumer insights, research and performance analytics.

Capella was conceived to leverage the ever-increasing volumes of Big Data being generated by brands and consumers. The MENA market is a dynamic, competitive environment, making insights obtained through data analysis a crucial advantage for any advertiser. The optimisation of media spend is key in the region, and Capella will identify trends and insights that will maximise the efficiency of media transactions.

Headquartered at MCN’s Hive building in Dubai, Capella will be led by George Papandreopoulos, who transferred to the region from the New York office of Interpublic Group, MCN’s parent network. While there, he held a senior role in forecasting and intelligence at Magna Global, the strategic global media unit of IPG Mediabrands.

Buro 24/7 Middle East to launch this fall

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Russian fashion icon, Miroslava Duma, is taking her celebrated Buro247.ru website global as it has been announced Buro 24/7 Middle East is to launch in the final quarter of 2013. As a collaboration between the socialite and local Emirati entrepreneur, Salama Alabbar, the online luxury lifestyle platform will host up-to-the-minute news from the world of fashion, film, art, current affairs, literature, music, cars and much more.

“We are extremely excited to launch Buro 24/7 across the Middle East this Fall,” says Holly Hollywould, who has been named as Editor-in-Chief of the portal. “The aim is to finally be a place for the Middle East’s discerning readers to visit 24/7, and read the most important news covering everything under the intelligent, luxury umbrella.”

Follow Buro 24/7 Middle East on Twitter, Facebook, Instagram and Pinterest @Buro247ME.

What’s On to launch online

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Motivate Publishing is expanding its online presence with the What’s On website set to go live in the final quarter of 2013. Billing itself as the go-to guide for expert opinion, insider info, news, reviews, entertainment, competitions and more, the online platform will attract everyone from foodies to thrill-seekers and fashionistas.

“The job of launching the What’s On website gets ever more exciting from day-to-day,” says new What’s On Online Editor, Matthew Fortune who joined the team in August. “The challenge of developing unique content to perfectly partner the magazine is one that I, and those I meet, have seized with both hands.”

“It promises to be a thrilling few months,” Matthew adds.

Condé Nast Traveller – Editorial team announced

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Today marks the start of the Condé Nast Traveller editorial team formation, with three key team members announced. Effective immediately, Rhea Saran will take the lead as Editor-in-Chief, with Grazia Middle East Deputy Editor, Jenny King, moving across to join the team as Deputy Editor at the end of September. Sabina Parkinson joins as Art Director, with more team to be announced imminently. Part of the ITP group, this will be APP’s first publication under licence agreement with Condé Nast International and marks the luxury travel title’s debut in the Gulf region.

“The readers of Condé Nast Traveller are discerning, affluent and cultured.  They expect a superior, memorable travel experience and we look forward to showing them how and where they can receive this, both globally and within this region,” says Ali Akawi, Managing Director of APP & ITP Consumer. “Travel is an important part of the lives of people in the Gulf whether this is for leisure or business. Testament to this is the fact we have three of the world’s leading airlines based here and an abundance of international five-star hotels.”

Contact the Condé Nast Traveller Middle East team at CondeNastTraveller@AppGulf.com, or call +971 (0)4 444 3000