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Advertyze Network launches

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Advertyze Network, an agency providing high-quality digital marketing solutions, launched at a gala ceremony in the Grand Hyatt Dubai last night, with movers and shakers from the advertising industry in attendance. The network will act as a digital advertising resource, aimed at marketers to aid online advertising by allowing them to like and share successful adverts, gain reports based on activity and use an auto ad builder to create adverts within minutes.

“We at Advertyze Network are super excited by the outstanding reception at the launch event, but not surprised by the response from the market,” says Saad Siddiqui, CEO, Advertyze. “After all, the innovations on offer are exactly what advertisers need and these will be among the most talked-about, and most used digital tools to impact audiences.”

For further information, contact Rabie Riman at rriman@entourageintl.com / +971 (0)4 429 1270

Dentsu Aegis launches Amplifi in MENA

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Dentsu Aegis Network MENA has launched Amplifi, a newly established division responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as its foundation. It’s primary goal will be to deliver maximum performance for the group’s clients by working collaboratively with media, technology and infrastructure partners.

“It’s an important milestone for us to officially launch Amplifi in MENA,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “To form that matrix integrating investment management, media partnerships, technology and content empowered by data under Amplifi allows us to leverage the group’s scale and develop innovative solutions for our clients across all of our agencies.”

For further information, contact Sara Paye at sara.paye@dentsuaegis.com / +971 (0)4 447 4996

dubizzle launches Brand Stories

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dubizzle has launched its native advertising solution Brand Stories, designed to deliver tailored branded content to specific audiences. The advertising placement will be nested within the listings pages on the dubizzle UAE website, across both desktop and mobile, and content can be in the form of short or long form blog posts, infographics, research or sponsored articles with integrated video and photography. This can be created by dubizzle’s content team or content partners, or the advertiser’s creative agency.

“Brands are starting to look for new ways to forge a connection with consumers, whilst consumers are engaging more and more with premium integrated content,” says Sonel Ajayi, Head of Advertising Operations, dubizzle. “We are building a new generation of dubizzle ad experiences and hope to refresh the advertising landscape in the UAE.”

For further information, contact Abdalla Touqan at adballah@dubizzle.com / +971 (0)56 102 3140

CNN to launch The Silk Road series

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CNN is set to launch a new series uncovering the cultural traditions and commercial trading synonymous with The Silk Road trading route – The Silk Road: Past, Present, Future. Each month, CNN International correspondent Sumnima Udas will visit a different country along The Silk Road, uncovering stories of innovation, culture and business. The format of the 30–minute show will combine the modern world with historical context to bring the region alive.

A dedicated microsite for the series will be hosted on CNN.com featuring video from the show and a host of bespoke content about the topics, cultures and business practices covered in the series. CNN’s audience will also have the opportunity to engage with the series through accounts on Twitter, Facebook and Instagram.

“’The Silk Road: Past, Present, Future’ is where rich, historic cultural context meets modern business and trading against the backdrop of visually stunning landscapes and destinations,” says Ellana Lee, Senior Vice President, CNN International. “Part business show, part travelogue – this series will be an important part of CNN International’s output.”

For further information, contact Kimberly Lobo at kimberly.lobo@ketchum-raad.com / +971 (0)4 425 8979

Carly Rothman launches Lean Living Girl

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Health food and fitness fanatic Carly Rothman has launched her blog, aptly named Lean Living Girl (LLG), www.leanlivinggirl.com. Through her passion for food and fitness, she shows how to create a guilt-free lifestyle – one full of nutritious dishes and raw treats that can become every-day loves and staples. The blog includes workout plans, nutrition advice and restaurant recommendations, with tips on how to create the perfect life balance.

“I started Lean Living Girl because I wanted to share everything I know and love about food, health and fitness,” says Carly. “I think people are so consumed nowadays with what they can’t be eating or shouldn’t be doing and it’s not an enjoyable way to live life. I’m hoping to bring the 80/20 rule back with a little revamp!”

Image Nation partners with Discovery

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UAE-based content creators Image Nation has partnered with Discovery Communications to launch a new Arabic channel, Quest Arabiya, for the Middle East and North Africa.

Quest Arabiya will broadcast 24 hours a day, target Arab men aged between 16-44 years of age and will focus on male-oriented factual and reality programmes that are a combination of regionally-produced original material and Arabised content from Discovery’s library of non-fiction shows.

“In partnering with Discovery to launch a new TV channel in the Middle East and North Africa, we are doing what Abu Dhabi does best – marrying world-class expertise with regional knowledge,” says Mohammed Al Mubarak, Chairman, Image Nation Abu Dhabi. “Quest Arabiya will provide a needed boost to the private media sector in the UAE as we will be commissioning more content than ever before and producing at the highest international standards.”

Blueprint launches in the UAE

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Kate Watson has launched boutique recruitment consultancy Blueprint, a specialist in placing communications experts throughout the Middle East. Most recently a Director at MCG Associates, Kate has over 12 years of experience in media recruitment, having been based in the Middle East since 2010 specialising in the PR and communications sector. Blueprint clients include SMEs, government entities and global businesses looking to fill both agency and in-house roles across the communications spectrum.

“I am absolutely thrilled to announce the launch of Blueprint at a time when the communications industry in the Middle East is thriving,” says Kate. “This region is increasingly attracting world-class talent from across the communications spectrum and I am hugely looking forward to working with both clients and candidates to ensure the industry’s needs continue to be met.”

CNN to launch global Traders programme

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CNN is set to launch a new feature strand called Traders, which tells the stories of individuals who trade goods and services across borders. CNN plans to cover the stories behind the global import and export markets by meeting characters who passionately believe in their business to trade products and services overseas. In each report, CNN audiences will also gain valuable business information to put each story in context of international trade and commerce. Traders will run as a fortnightly segment that is part of CNN International’s The Business View with Nina Dos Santos and CNN domestic’s CNN Newsroom Weekend.

“Traders is a content strand that makes sense of the drivers behind international trade in the context of globalised, connected business,” says Ellana Lee, Senior Vice President, CNN International. “By telling the stories of the passionate, innovative people working in global trade, CNN will bring import/export markets to life and show why this affects us all. Traders will add an intruiging angle to our wider business programming.”

XPEDITION Middle East to launch in June

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XPEDITION Middle East is set to launch on June 25, 2015. The UAE-based magazine will be a luxury travel and lifestyle print publication, covering content aimed at affluent readers with a passion for travel.

Headed up by Editor-in-Chief Josh Jr. Mangila, who most recently worked as Features Editor for En Route Middle East, the magazine will focus on travel stories from contributors who will offer its audience a personal view into the world of luxury travel. XPEDITION Middle East will feature three main sections: Xtreme – showcasing luxury at its purest, aimed at affluent Emirati readers, Xclusive – interviews with CEO’s who love to travel, and Xpressions – travel stories from readers. The publication will also include features on luxury destinations, airlines, restaurants, cruises, tours and packages as well as stylish travel accessories and competitions offering all-expenses-paid getaways.

Distributed predominantly in the Middle East, as well as in parts of Europe, Asia and the USA, XPEDITION Middle East will be published every two months at a retail price of AED50, with an initial print run of 15,000 copies. Ali Tayeb Al Rais, the youngest Emirati publisher in the UAE, will publish the magazine. A proem issue of XPEDITION Middle East was sold as part of a soft launch at the Arabian Travel Market last week.

“I believe that if we were meant to stay in one place, we’d have roots instead of feet,” says Josh. “XPEDITION Middle East is a unique publication, with the goal to blossom a multitude of inspirational content along with drop-dead gorgeous visuals to change the way you read about luxury travel and lifestyle. We have eradicated the usual and robotic ‘what to do’, ‘where to eat’ and ‘when to spend’ type of features in favour of core stories that will touch human lives and propagate the fruits of an unforgettable journey.”

TCApr introduces new digital platform

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Dubai-based luxury lifestyle and travel boutique PR firm, TCApr launches a new digital press release platform at the Arabian Travel Market show, today. The new platform means that, alongside dedicated printed press releases for clients, TCApr will also send 20-30 second video summaries of the releases to provide recipients with a clear and concise summary of the information received.  This new style of press release aims to deliver a regular installment of news stories and offers from TCApr’s collection of international five-star luxury hotels and resorts, and lifestyle brands.

“Living and working within such a pioneering city as Dubai has allowed TCApr to recognise and appreciate the continually evolving advancements of the digital world,” says Ahmed Soliman, Managing Director, TCApr. “We feel it is our duty to maintain this ethos, and it is incredibly important to move forward with the fast-pace and advanced development around us in order to keep the GCC medias informed and educated on our clients. Introducing a vlog press release campaign falls perfectly in line with our core competencies of creativity, culture and communication.”