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MENA Digital Awards 2018 dates announced

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The fifth edition of the MENA Digital Awards (MDA) is set to take place on May 9, 2018 at the Westin Mina Seyahi. The event aims to honour and celebrate people as well as brands that are shaping the future of the communications industry through digital innovation and media from across the MENA region. The MDA has also opened entries for submission with the deadline on March 4, 2018 to be judged by a jury of digital experts from across the world.

“Year on year, the MDA sets a gold standard for digital and media excellence in the MENA region, acting as a catalyst for innovation, creativity and transformation in one of the world’s fastest-growing and changing industries,” says Najla Semaan Mazboudi, Founder, MDA and CEO, SpotOn Media Services and Events. “The MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and drive our sector onto new heights, proactively endorsing digital as a worthy marketing channel.”

MENA Digital Awards 2017 winners announced

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Winners of the fourth edition of the MENA Digital Awards (MDA) 2017 were announced last night following the end of the sixth Digital Media Forum (DMF). Held at the Westin Hotel, the MDA ceremony was themed ‘Digital transformation – own it’ with an aim to recognise the most outstanding digital talents, efforts and innovations across the region. The ceremony saw IMPACT BBDO Dubai win the Agency of the Year and BBDO Worldwide named Network of the Year, while other wins also included Starcom Dubai for Best Integrated Digital Campaign, RBBi for Best Performance Campaign and Socialize for Best Facebook App and Best Digital by Sector.

“MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and have driven our sector to new heights,” says Najla Semaan Mazboudi, CEO, SpotOn Media Services and Events and Founder, DMF and MDA. “MDA’s programme evolves every year to reflect its growing scope and influence and it is now rightly considered as the benchmark ceremony for the top digital marketing talent in the region.”

DMF 2015 & MENA Digital Awards agenda announced

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The fourth annual Digital Media Forum (DMF) 2015 is set to focus on rapid advancements in digital technology and its application in the region’s marketing sector, taking place on March 24, 2015, at The Westin hotel in Dubai. Held under the banner ‘Digital Technology: Bringing the Future Closer,’ DMF 2015 will assess the influence of the evolving digital landscape on businesses, brands and consumers in the region and examine the challenges it presents moving forwards. The event will host an array of renowned speakers and international experts from well-known marketing organisations in Europe and the US.

“The last decade has witnessed seismic changes in business, society and marketing,” says Najla Semaan Mazboudi, Managing Director of SpotOn, Owner and Founder of DMF. “If this is any indication of the future, the next few years will encompass more changes than the past decade alone. Triggered by advancements in technology and changing consumer adoption habits, the digital universe is taking a central role in every facet of our lives.”

Specific topics under the DMF banner this year include: ‘rise of the user architect,’ ‘social commerce vs. e-commerce,’ ‘rise of the content officer,’ ‘harnessing the power of big data analytic in building business and brands’ and ‘the future of search and social media algorithms in the changing landscape of communications.’ Presenters are chosen for expertise in their specialised area of the digital sector.

The 2015 MENA Digital Awards Ceremony is to take place at the same venue on the evening of March 25. Regarding this, Najla adds, “The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector. It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation and effectiveness. Our jury this year is composed of 14 international industry experts who will be lending their vast knowledge and experience in the judging of various categories.”

Full details and information on registration can be found at www.digitalmediaforum.me.