12 globally recognised instagrammers are to visit Dubai over the next four weeks to experience the Emirate through the eyes of its residents, each following a tailor-made itinerary created by 12 influential Dubai-based Instagram users. Their experience will collectively form the #MyDubai Trip series, which is being produced in partnership between Dubai Department of Tourism and Commerce Marketing and Qabeela New Media.
The selection of 24 instagrammers – globally and Dubai-based – was conducted through two competitions earlier this year, during which 40 international Instagram users and 30 Dubai residents campaigned for votes. The visiting instagrammers will be joined by Mohamed and Peyman Parham Alwadhi, Co-Founders of Qabeela New Media and Co-Hosts of Peeta Planet, and will guide the visitors throughout their #MyDubai Trip.
Featured international Instagram participants include – Garth Pon and Craig Howes from South Africa, Danny Zappa and Paulo Del Valle from Brazil, Christina Santoso and Daris Cahyadi from Indonesia, Seo Ju Park, Virgina Navarro and Saul Aguilar from Mexico, Devrim Ates from Turkey, Ahmad El Abi from Egypt and Abdulaziz Al Duwaisan from Kuwait.
The individual itineraries have been curated by Anas Bukash, Managing Partner of Ahdaaf Sports Club, Herald Herrera, Network Engineer and Manager of @igersdubai community; Ienobu Kaneko, entrepreneur and social media influencer; Kanu Al Kendi, Emirati stand-up comedian; Karen McLean, Blogger at Secret Squirrel Food; Khalid Al Ramsi, IT student and designer; Max Stanton, Consumer Market Knowledge Manager at Procter and Gamble; Muneera Al Tamimi, Co-Founder of Turba Studios and Co-Founder of Tamashee; Nouraldin Al Yousef, television presenter and media personality; Omar Samra, Founder and CEO of Wild Guanabana; Samantha Wood, freelance journalist, communications consultant and food blogger at foodiva.com and Sharifa Badri, marketing graduate and social media influencer.
By creating the #MyDubai Trip series, Qabeela New Media is the latest company to join the #MyDubai initiative, launched in January of this year by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. The winning Instagram users will begin to arrive in Dubai from mid-September for a period of three or four days each, with the last arriving in mid-October. The #MyDubai Trip series is scheduled for online broadcast between November 2014 and January 2015.