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Sept PR welcomes new Account Manager

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Dubai-based lifestyle and communications agency, Sept PR has appointed Karima Karmouzi to the role of Account Manager. With over ten years of experience in marketing and PR, Karima previously worked as Marketing and PR Manager in the UK, Morocco and Oman. In her new role, she will focus on developing strong PR and communications strategies across GCC networks and secure top tier Arab media opportunities for client campaigns.

“Sept PR has an outstanding reputation in the market and looks after an exciting portfolio of clients,” says Karima. “We’re seeing a shift in the PR landscape which incorporates a consolidated digital element to campaigns so it’s exciting to be a part of an agency that recognises this and drives this forward.”

TRACCS completes acquisition in Morocco

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TRACCS has completed its acquisition of a stake in Marrakech-based agency L’Allure PR, extending the agency’s operations to Morocco. Established in 2005, L’Allure PR aims to offer a range of strategic communications solution to its clients. The new acquisition will see TRACCS and L’Allure work across clients in Morocco to expand its presence across North Africa.

“The launch of TRACCS Morocco is a natural extension of our wider growth philosophy and by joining forces with L’Allure, we are entering a high potential and high value market that we see as contributing significantly to our long-term strategy,” says Mohamed Al Ayed, President and CEO, TRACCS. “Together, we will work to develop and empower a new generation of homegrown PR practitioners with a deep indigenous understanding of local customs and cultural sensitivities in Morocco.”