ITP partners with Sayidaty for Arab Woman Awards
ITP Consumer, the region’s largest publisher of English language women’s magazines, has announced a ground-breaking partnership with Sayidaty as media sponsor of its Arab Woman Awards for the coming year.
The media partnership will include the Arab Woman Awards official publications being distributed with Sayidaty, on-site interviews with the winners featured on Sayidaty.com, post-event coverage of the event plus the magazine also plans to utilise the events to launch its own marketing initiative called ‘Sayidaty celebrates women’ which it will unveil at the Arab Woman Awards UAE in December at the Sofitel Abu Dhabi.
“Sayidaty is the region’s most popular Arabic language lifestyle magazine so it seemed a natural fit for us to partner with such an authoritative awards that so actively promotes the achievements of women,” says Mohammed Fahad Al-Harthi, Editor of Sayidaty. “We are a pan-Arab publisher so the Arab Woman Awards were particularly attractive to us due to their ‘across GCC’ vision.’
The Arab Woman Awards is the GCC region’s only pan-Arab awards to recognise Arab females in areas including business, charity, the arts and design. The awards now run annually in the UAE, Kuwait and Qatar with the first KSA awards launching in early 2014 with the support of Princess Reema Bandar Al-Saud. A Bahrain edition is planned for 2015. The award winners are selected by a private Judges Board from each country which follow strict criteria to determine each winner. Now in its fifth year the awards have recognised over 150 women to-date with leading businesswomen, doctors and educators including HE Fatima Al Jaber, Dr Manahel Thabet, Sheikha Hessa bint Khalifa Al Maktoum, Bothaina Al Ansari, Moudhi Al Hajiri , Sheikha Souad Al Sabah, and many more. The awards are presented at private, invitation only ceremonies with the winners and their achievements published in an official Arab Woman Awards commemorative book.
“Sayidaty has always been a great supporter of the awards through its post-event coverage and attendance,” says Sue Holt, Deputy Managing Director of ITP Consumer and founder of the Arab Woman Awards “We are delighted to formalise this partnership and create an annual calendar in which to jointly celebrate amazing women.”
For more information on the Arab Woman Awards, contact: Marianne Bassil, Marketing & Events Manager, ITP Consumer marianne.bassil@itp.com / +971 (0)4 444 3814