twofour54 welcomes ET Bil Arabi to its studios

twofour54’s studios in Abu Dhabi are now the home of entertainment show ET Bil Arabi. The show comprises breaking news stories, exclusive set visits, first looks at upcoming film and television projects, as well as candid one-on-one interviews with some of the Arab World’s most famous talents and celebrities.

Brought to the Middle East by pan-Arab broadcaster, MBC Group, the show is the region’s version of Entertainment Tonight (ET) and will be produced in Arabic by twofour54’s campus partner Charisma Group. This is the group’s second locally-produced format, joining ET Canada, which has just launched its 10th season. ET Bil Arabi is shown on MBC4, from Sunday to Thursday, with a 90-minute compile on Saturdays and it reaches nearly 300 million viewers across 21 countries in the region.

“We have attracted several major international and regional productions to shoot in the Emirate over the last few years,” says Jamal Al Awadhi, Head of Commercial, twofour54 Film and TV Services. “The production of this popular entertainment show at our studios reinforces Abu Dhabi’s reputation as a world-class production hub and a centre for Arabic broadcast content.”

Abu Dhabi Media Summit 2014 theme announced

Abu Dhabi Media Summit 2014 has announced the theme for this year’s event as ‘Driving and Sustaining Future Media in MENA and Beyond’. Powered by twofour54, this year’s theme highlights the recent developments in the media industry in the MENA region and further afield.

The fifth annual summit will focus on the future of media and technology, and discuss the impact it has on different interactions between corporations, communities and government entities with their target groups. Centred on Abu Dhabi’s emergence as a global media hub, the summit will feature a combination of high-profile sessions, closed-door discussions and peer networking, bringing together top-tier global media and entertainment players in fast-growing markets.

“Abu Dhabi’s evolving role as a dynamic regional commercial hub for the media and entertainment sectors continues,” says H.E. Khaldoon Khalifa Al Mubarak, Chairman, Abu Dhabi Media Summit, and Chairman, Abu Dhabi Media Zone Authority. “We look forward to welcoming industry leaders from around the world to the summit to engage in conversations at the forefront of the media business.”

This year’s summit will take place from November 18-20, at the Rosewood Hotel, Al Marya Island, Abu Dhabi.