CNN Worldwide will expand its CNNMoney brand internationally, across both TV and digital, to provide consumers around the world with its business and financial news and analysis. With the addition of staff in London, Dubai, New Delhi and Hong Kong, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers. The international expansion builds on the success of CNNMoney U.S. while utilising the power and reach of CNN International, under one banner.
Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as auto, energy and technology.
“By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the everywhere in the world,” says Mike McCarthy, Senior Vice President and General Manager, CNN International.