Initiative MENA secures three awards

Initiative MENA won three awards at The Internationalist Awards for Innovative Digital Solutions, in New York. Falling under the umbrella of the Middle East Communications Network, the agency secured a gold and silver award for their KFC’s ‘Taste the Race’ campaign and Chevrolet’s ‘Can a burger sell a truck’ campaign as well as a bronze award for a case study on ‘Huawei-Mate8-Mobile-Creative-Execution.’

“At Initiative MENA we continuously strive to push the boundaries of innovation for our digital work,” says Saadeddine Nahas, Digital Director, Initiative MENA. “Winning international media competitions is not only a delight for us in gaining recognition for our hard work, but also serves as a testament to our creativity and the full range of capabilities on offer at our agency.”


MCN launches Transformers Program

Middle East Communications Network (MCN) has today launched its Transformers Leadership Development Program. The unique program – a first in the region for the media and advertising industry – is part of MCN’s aim to develop best-in-breed talent for its future leadership across its multi-agency, multi-location footprint in the MENA region.

The roll out follows a selection phase undertaken earlier this year, to identify MCN talent who have shown consistently high performance and future leadership potential. The 50 key performers selected and nominated to undertake the study program are drawn from 11 MCN agencies and will undergo a 10-month academically focused curriculum that provides a formal training structure built around the key pillar of creativity and strategic leadership.

“I am delighted to announce the launch of the Transformers program at MCN,” says Ghassan Harfouche, CEO, MCN. “It is a unique academic collaboration in the region and it is a testament to our belief in the future of our young talent. We are constantly striving to improve our human capital base and this investment in our most promising young leaders will now ensure that our clients are in the best of hands today and tomorrow. This program facilitates and enhances creativity and innovative thinking. In partnership with the Berlin School of Creative Leadership, we are laying the foundations for our next generation of success and I wish everyone on the program the best of luck.”

MRM Dubai commissioned by Chanel for CRM

MRM Dubai, part of Middle East Communications Network (MCN), has launched a bespoke Customer Relationship Centre to support Chanel’s network of stores in the region. The custom-made CRM solution was commissioned by Chanel to close the information gap in the luxury retailer’s understanding of its customers in the Gulf.

“CRM, data-driven analytics, insights and reporting are core strengths of MRM, and we are delighted to have had the opportunity to develop an A to Z, unique proposition for Chanel,” says James Gaubert, General Manager, MRM Dubai.”The Customer Relationship Centre will provide real world data and insight that will optimise the luxury brand’s business operations across the region. We look forward to partnering with Chanel in the future.”

Rajeev Budhiraja, CEO of MRM Dubai adds, “Producing such innovative answers to our clients’ commercial questions is what MRM is built on. We are constantly seeking to evolve our offering, and in line with our positioning as a global customer experience agency, services like this ensure we are assisting our clients to better engage with their wider audience.”

MCN launch specialist data and analytics unit

Middle East Communication Network (MCN), has announced the launch of Capella, a new specialised entity that will employ advanced media tools to guide strategy and improve the productivity of marketing and media spend for MCN’s client portfolio through consumer insights, research and performance analytics.

Capella was conceived to leverage the ever-increasing volumes of Big Data being generated by brands and consumers. The MENA market is a dynamic, competitive environment, making insights obtained through data analysis a crucial advantage for any advertiser. The optimisation of media spend is key in the region, and Capella will identify trends and insights that will maximise the efficiency of media transactions.

Headquartered at MCN’s Hive building in Dubai, Capella will be led by George Papandreopoulos, who transferred to the region from the New York office of Interpublic Group, MCN’s parent network. While there, he held a senior role in forecasting and intelligence at Magna Global, the strategic global media unit of IPG Mediabrands.