The World Tourism Organisation (UNWTO) has officially signed a Memorandom of Understanding (MoU) with global airline and tourism management company AVIAREPS. As part of the agreement, the two organisations will join forces to promote international tourism to various destinations around the world that are in need of destination marketing assistance.

The MoU was signed by Taleb Rifai, Secretary General of the UNWTO and AVIAREPS’ Chairman and CEO, Michael Gaebler.

“In partnership with the UNWTO and our mutual belief in tourism as a positive driver for inclusive economic growth, AVIAREPS is excited to work diligently with our tourism and aviation partners to provide destination marketing expertise and assistance for a number of worthy recipients around the globe,” says Michael Gaebler, Chairman and CEO, AVIAREPS. “Through these actions, we aim to make a positive difference with tourism providing tangible results for people on the ground.”

Taleb Rifai, Secretary General of UNWTO adds, “We look forward to working with AVIAREPS, a valued UNWTO Affiliate Member supporting destinations around the world improving their international presence and tourism competitiveness in the area of marketing.”

AVIAREPS launches global PR platform

AVIAREPS, a global leader in tourism, aviation, hospitality and trade promotion representation, has launched a Global Public Relations Platform specifically tailored for tourism, hospitality, airline and trade promotion entities seeking economical PR solutions. The platform, launched at the International Tourism Trade Fair (FITUR) in Madrid, Spain, provides effective brand, product and service awareness activities among key industry players around the world, and is unique for the level of professional, multi-lingual PR services provided, the international outreach achieved, and the economic value at which the service can be provided.

“The AVIAREPS Global PR Platform now makes it economically viable for all tourism and hospitality entities big or small to have a truly international PR footprint,” says Michael Gaebler, Chairman & CEO AVIAREPS Group. We are able to offer such a professional yet economical PR service where others can not, as our offices around the world are self-owned, the professional skill sets we hold are in-house and not outsourced, and because of our tourism and aviation specialisation, each of our offices are naturally in regular contact with the local travel trade and industry related media in each of their markets of expertise.”

Through the AVIAREPS Global Public Relations Platform, press releases and key messaging are translated into nine key languages and disseminated to the tourism, aviation and international trade promotion industries’ key media by each of the 46 AVIAREPS offices around the world. Media clippings of the exposure achieved from each of the markets are also provided along with an overview of total PR values achieved on a monthly basis.