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Watermelon Communications partners with 3AW

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Dubai-based marketing and communications agency, Watermelon Communications has formed an alliance with 3AW. 3AW is a network of independent full-service communication agencies with branches in the United States, Mexico, Brazil and Spain. Watermelon Communications is the first entity from the GCC region to be included in the 3AW network.

“We are very delighted to join this global network of communications, advertising and marketing services agencies,” says Madhu Kuttat, Managing Director, Watermelon Communications. “The 3AW network of agencies is connected by knowledge, expertise, passion and commitment in the markets they represent. This membership will empower us to provide marketing solutions across the world with local expertise. Enhancing services to our new and existing clients on a global level is a practical implementation of the concept of ‘think local, act global’ when it comes to communications. Moreover, this alliance would enable us to exchange expertise and insights and provide services to clients of 3AW’s member agencies in this part of the world.”

Google appoints new MENA Managing Director

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Google has appointed Lino Cattaruzi to the role of Managing Director for its operations across the Middle East and North Africa. With experience in the technology industry, Lino previously worked with Google as Director for Sales Strategy and most recently as Country Director, Argentina and later Mexico. In his new role, he will lead the efforts to enable local business partners grow and engage with consumers online, as well as help the wider digital community through programs and initiatives across the MENA region.

“After eight years of experience within the international Google offices, I am excited to start a new challenge within the company and look forward to working with some very talented Googlers here in the Dubai office,” says Lino. “I find the MENA region to be truly fascinating and believe there is a lot more to be done in unlocking its digital potentials.”