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UM MENAT appoints new Head of Client Partnerships 

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UM MENAT has appointed Tom Hardstaff to the role of Head of Client Partnerships, UM MENAT. With a wealth of experience in communications, Tom most recently worked with UM MENAT as Head of Strategy where he was the key driver of UM’s “Better Science, Better Art, Better Outcome” philosophy and planning approach as well as being responsible for clients such as Reckitt Benckiser, Coca-Cola, L’Oréal and Ooredoo. In his new role, Tom will increase his focus on evolving partnerships, lead on operational and strategic initiatives, develop business plans and continue to lead on strategy.

“Tom’s aptitude and experience have been invaluable to the agency’s success,” says Joe Nicolas, Regional Managing Director, UM MENAT. “As we embark on an exciting journey of transformation, his innovative thinking and pragmatic approach will be instrumental to drive our vision to lead change in the new normal.”

Darine El-Khatib joins Turner International

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Turner International Middle East, North Africa and Turkey (MENAT) has appointed Darine El-Khatib to the role of Senior Director of Creative Strategy and Brand Development. With extensive experience in the creative and media sector, Darine previously worked with Takhayal Entertainment, later acquired by Discovery Networks in 2012, were she held several positions including, Head of Productions and Creativity Services, Head of Channel for Fatafeat TV and most recently Channel Director for MENA. In her new role, she will oversee the programming, creative and marketing activities for the MENAT region and report to Tarek Mounir, Vice President and General Manager of Turkey, Middle East, North Africa, Greece and Cyprus as well as work on developing new services and products to further expand Turner’s scope and competitiveness. She will also lead the content and brand teams and be responsible for developing editorial strategy, as well as driving relationships with partners.

“We were very impressed with Darine’s comprehensive understanding of the industry and rich portfolio of experience,” says Tarek Mounir, Vice President and General Manager Turkey, Middle East, North Africa, Greece and Cyprus. “Her appointment as Senior Director of Creative Strategy and Brand Development is a great asset to Turner and we are confident that, with her great repertoire of professional endeavors, she will be a driving force for our company.”