Melanie Carpenter – The Media Network

Seven secures Lest We Forget

May 15, 2016/in Account win, Featured /by Emily Churchill-Owen

Seven Media has been appointed to handle all PR and social media for archive initiative, Lest We Forget. Under the patronage of the Salama bint Hamdan Al Nahyan Foundation, Lest We Forget is aimed at documenting the collective memories of life in the UAE during the latter half of the 20th century. This on-going project will provide current and future generations with an account of the development of the UAE through a period of great change, as told by the community.

“As a homegrown UAE company, we’re proud to be involved in an initiative that is playing such a vital part in capturing and showcasing fascinating snapshots of the country’s history,” says Gregg Fray, Director, Seven Media. “We hope that by reaching the audience through traditional and digital media, as well as targeted events and activations, we’ll encourage UAE nationals and expats alike to share their photographic memories and enjoy the exhibitions throughout the year.”

Seven Media to handle PR for Majid Entertainment

March 21, 2016/in Account win /by Emily Churchill-Owen

Seven Media has been appointed the PR agency for Majid Entertainment – comprising the Arabic children’s magazine and comic, a new dedicated TV station and a number of digital assets. Owned by Abu Dhabi Media, Majid TV was launched in September 2015 due to to the increasing popularity of Majid Magazine and Majid comic, which is highly prominent across the Arab-speaking world. Through traditional media, digital channels and activations, Seven Media will help promote the Majid portfolio and further its mission of educating young Arabs through entertainment, with its remit being to push the PR story across broadcast, print and digital channels consumed by Arabs worldwide.

“To be working with a brand that is so synonymous with Arab youth and culture is a real honour, and we’re looking forward to helping Majid reach bigger audiences than ever before by engaging in new ways,” says Gregg Fray, Director, Seven Media. “Seven has a great track record in delivering campaigns across the media and entertainment sectors so we’re looking forward to being part of such a cultural institution as it moves into a new area.”

Seven Media wins PR campaign for Picture People

February 28, 2016/in Account win, Featured /by Michelle J Kuehn

Picture People UAE, a new concept in studio photography, has signed with Seven Media. The agency will provide a full PR, social media and activation campaign for the studio which was launched by Emirati entrepreneurs and brothers, Hamad and Abdulla Al Shirawi.

Picture People UAE (located in Dubai) is the first studio to open outside of North America where it has over 250 branches, plus it is the first ever franchise of the company. Additionally it is the only one of its kind in the region to offer in-store fulfilment, with customers able to shoot and collect professional pictures in under 90 minutes.

“We are proud to support innovative local businesses such as Picture People and are very excited for the creative possibilities with this campaign,” says Gregg Fray, Director, Seven Media.

Seven Media secures luxury mall campaign

February 18, 2016/in Account win, Featured /by Michelle J Kuehn

Seven Media has been awarded the 2016 campaign work for The Galleria in Abu Dhabi. The agency will be working with the luxury mall, as well as the individual brands based there, in order to bring life to social and digital media stories.

“We made an active decision in the second half of 2015 to really expand the digital and social operation at Seven,” says Gregg Fray, Co-Founder, Seven Media. “That included bringing international talent to the UAE, recruiting locally and moving existing members of the team into dedicated social media roles. Taking on The Galleria is something we are all massively proud of and builds upon the social and digital work we have been doing in areas from movie launches to F&B and sport.”

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Seven secures Lest We Forget

Seven Media to handle PR for Majid Entertainment

Seven Media wins PR campaign for Picture People

Seven Media secures luxury mall campaign

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