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Forbes Middle East welcomes Yasmin Al Heialy

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Yasmin Al Heialy has joined Forbes Middle East as a Reporter. A recent Graduate in French Literature and Media, Yasmin previously worked as a Journalist for AME info at Mediaquest, where she prepared reports on business-related projects. As a Reporter at Forbes Middle East, she will be working across the monthly print magazine as well as the publication’s website, where she will be covering breaking news relevant to high-level company executives and investors.

“Forbes is simply great and I am very proud to have joined their family,” says Yasmin. “Everyone in the team is friendly and outgoing – just the kind of coworkers you want to work with. I’m joining Forbes Middle East with a lot of excitement, ambition and new ideas. I look forward to learning more and growing in the company.”

Mediaquest partners with emblem

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Mediaquest has signed an agreement with emblem to use the creative PR and production agency’s ‘Cinemative PR’ service to enhance digital video coverage of its editorial division and range of media-related events, including: Arab Luxury World, the Effies and Top CEO. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours of production.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world,” says Alexandre Hawri, Co-CEO, Mediaquest. “emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.

Zelda Hyman, Founder and Managing Director, emblem, adds “We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service.”

Lena ter Laare joins The Dubai Mall Magazine

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Lena ter Laare has joined Emaar as Content and Publishing Manager of The Dubai Mall Magazine. Having previously worked as Editor in Chief of Good Housekeeping Middle East and launch phase Group Editor of Hello! Middle East, Hello! Indo-Arabia and Hello! Arabia at APP, Lena takes up her new role on The Dubai Mall publication that is published by Mediaquest.

For further details, contact Lena ter Larre on llaare@emaar.ae / +971 4 362 7737

Yasser Al Amir joins Hello! Arabia

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Hello! Arabia, a new Arabic monthly magazine, has welcomed Yasser Al Amir as Deputy Editor. In his new role, Yasser will be contributing to local news, features and interviews for the magazine, published by Arab Publishing Partners (APP), part of ITP Publishing Group.

Yasser joins Hello! Arabia from Mediaquest where he worked for almost three years, most recently as a journalist for Saneou Al Hadath, a monthly Arabic business publication. In this role, Yasser organised and chaired editorial meetings for content and feature ideas as well as conducting interviews with high profile individuals and CEOs.

“Joining APP is a good to move for me and is part of my career progression plan,” says Yasser. “I have always said love what you do, and I am fortunate enough to do a job where that very much applies.”

Mediaquest & C Squared to launch Festival of Media

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Mediaquest has joined with C Squared to launch the first-ever Festival of Media in Dubai. The partnership between two of the region’s leading publishers and events companies will bring the internationally renowned industry awards and networking programme to the city, with the inaugural event scheduled to take place on April 15, 2015.

“The Festival of Media has a well-earned reputation as being one of the foremost marketing and media events in the world and one that celebrates the very best in industry thinking,” says Alexandre Hawari, Co-Chief Executive Officer, Mediaquest. “The Festival comprises a number of components that marks it out as a global leader. These include an awards programme that recognises the very best marketing campaigns, an exhibition that enables vendors to promote initiative to prospective clients and several platforms that provide networking and thought-leader opportunities. In fact, the high quality of discussion and debate at the Festival has led to it becoming known as ‘the Davos of advertising.’

Launched in Venice in 2007, the Festival of Media Global was created to highlight key developments in the media sphere, such as consumer trends, branded content, advertising and social media. The Awards element was added in 2009, establishing the Festival as a leading media event on the international marketing calendar. The Festival of Media MENA will add to the pantheon of global Festival of Media events, which currently take place in Rome, Singapore and Miami.

Charlie Crowe, Chairman and Editor-in-Chief of C Squared adds, “The Festival of Media is more than just an event, it is a movement. Since 2007, we have not only been reflecting the changes taking place in media, but we have also been part of shaping this change. After our partnership with our friends at Mediaquest, we now have the Festival of Media in four regions and we look forward to inviting media professionals and advertisers across the MENA to be part of the conversation.”

The Festival of Media Global Awards is one of the world’s largest advertising ceremonies, attracting work from more than 40 countries. The awards are judged by a senior panel of media agencies and advertisers and are open to all who are involved in advertising. The MENA edition of the Awards is expected to attract a multitude of entries that reflect the diverse array of media operators producing high-quality work in the pan-Arab region. Alongside the awards programme, The Festival of Media MENA’s one-day conference is set to feature seven to nine global media leaders who have been invited to offer their thoughts and expertise on a number of topical and pertinent MENA media subjects.

Steven Bond to step down at AMEinfo.com

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Steven Bond will leave AMEinfo.com and Mediaquest this week to take up a new role of News Editor at Destinations of the World News. Having worked at AMEinfo.com for two years and Mediaquest since June, when it acquired the news and information portal, Steven steps down on Thursday and will commence his new role in the New Year. Steven will be responsible for the daily news content online and taking charge of the monthly magazine’s news content.

“I’m leaving business reporting with some (very slight) reluctance, but it’s a magical world and I’m increasingly drawn to people and places over dollars and cents,” says Steven. “I’m thrilled to be joining Destinations of the World News – there’s lots in store for 2014 both for online and print.”