Global communications agency, M&C Saatchi has been appointed to represent Tourism Australia. Founded in 2004, Tourism Australia is a government agency that aims to promote Australia to the world as a destination for business and leisure travel. M&C Saatchi will lead the creative output for Tourism Australia globally with China, the UK and South East Asia.
Dubai-based creative and technology agency, Omobono has appointed Helen Rankin to the role of Senior Digital Strategist. With 20 years of experience in digital transformation and marketing, Helen previously worked with LG Electronics Middle East and Africa (MEA) as Regional Digital Marketing Manager, and most recently with M&C Saatchi as Chief Growth Officer. In her new role, she will be responsible for leveraging digital innovation and behavioural design to create effective strategic solutions for Omobono’s portfolio of clients.
“In the Middle East, quality writing for thought leadership and just-in-time marketing to achieve digital transformation are in high demand, especially in Saudi Arabia and the UAE where the national agenda is driving government agencies and enterprises to act with speed and confidence,” says Helen. “My goal is to support our clients to meet their strategic objectives and I’m delighted to be working with such a diverse and challenging portfolio.”
Grayling’s Middle East creative arm, GCreative has appointed Arian Hashemi to the role of Creative Director and Khalid AlAtrash to the role of Client Service Director. With 15 years of experience, Arian previously worked with All About Brands as Design Director before establishing his agency, Arian Hashemi and working across clients such as Yas Marina Circuit and Abu Dhabi Media. In his new role, he will work on building innovative strategies to develop the agency’s projects, branding and production activities across the region.
Khalid also joins the team with ten years of experience, having previously worked with M&C Saatchi as Senior Account Manager and most recently with You:Experience as Account Director, where he managed clients such as Etihad Airways and the National Bank of Abu Dhabi. In his new role, he will work on building strong client relationships to drive GCreative’s vision and growth across the region.
“Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise in building strong client relationships will drive GCreative’s vision forward,” says Loretta Ahmed, CEO, Grayling MEA.
Public relations agency, M&C Saatchi PR, part of M&C Saatchi has opened its UAE offices as a part of its expansion plan into the region. The new PR division will increase M&C Saatchi’s existing businesses in the UAE and offer clients across the region a range of fully integrated creative communications services. The new launch will also see the appointment of Amy Brill to the role of Head of PR, having worked with clients such as Hilton, Kimberly Clark and Kenya’s Ministry of Tourism, Amy brings with her a solid background in brand and multi-markets. In her new role, she will head all PR operations at the Dubai and Abu Dhabi offices reporting to the Global CEO at M&C Saatchi PR, Molly Aldridge, as well as drive new business growth and ensure the delivery of quality and creative work.
“M&C Saatchi PR is a close-knit, yet truly global agency with expertise in delivering some of the industry’s best campaigns for the world’s top brands,” says Amy Brill, Head of PR, M&C Saatchi PR, UAE. “I look forward to bringing the same passion and energy that the global M&C Saatchi PR family is known for to this dynamic and fast-moving market. Watch this space!”