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C&B partners with Y2AD 

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Public relations consultancy, Cicero & Bernay Public Relations (C&B) has expanded into Syria with a new strategic partnership with Y2AD. Founded in 2001, Y2AD is an advertising agency that operates across Syria, Iraq, Lebanon and the UAE. The acquisition will oversee the strengthening of its network of communication experts across the MENA region. Y2AD will be assisting the consultancy with PR and media relations as well as on-ground support and the development of communications in PR strategies.

“Syria is a vibrant and an upcoming key-location for our partners and clients,” says Maysa-Jana Atoui, Business Development Director, C&B. “With heightened interest in investors who are keeping an eye on its market, focusing on the bigger picture of its upcoming potential, C&B is keen on making a presence there. Y2AD has more than 17 years of experience in Syria and our strategic partnership with them is one we are proud to have initiated as part of our overarching mission to expand upon our network. This will broaden our influence and present us with a valuable opportunity to increase the reach of our clients into to a valuable region.”

Cicero and Bernay expands into Egypt 

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Public relations agency, Cicero and Bernay (C&B) has signed with Ingredients, an agency specialising in media and public relations and also part of the Egyptian Media Synergy. The new agreement will allow C&B and Ingredients to bring together their strategic, targeted communications solutions that are designed to reach and influence their customers in the country. By the end of 2018, C&B aims to have offices in 20 markets across the MENA region, giving clients unrivalled regional scope.

“As the most populous country in the MENA region, Egypt is a key target market for our clients and home to a burgeoning communication industry,” says Maysa-Jana Atoui, Director of Business Development, Cicero and Bernay. “In partnership with Ingredients, we will cater to the increased demand for PR services, crisis planning and reputation management in the Egyptian market, while also heightening engagement with new-age tactics such as influencer-led activations and campaigns. We are pleased to be responding to our clients’ far-reaching requirements by expanding our MENA footprint and opening a valuable new window onto the Egyptian market.”

Cicero and Bernay expands into the MENA region

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Public relations consultancy, Cicero and Bernay (C&B) has signed a strategic affiliation with Sudanese-based company, Katia International as a part of its expansion plan into the MENA region. The partnership will see C&B build on its expertise in the Sudanese market through the provision of PR services, on-ground support and development of targeted communications as well as PR strategies that caters to the region. The affiliation will also see Katia International lend C&B important insights while it expands its regional influence and ensure both companies collaboratively exchange best practices to further professional development.

“This is part of our wider strategy to enhance our MENA presence by expanding to all Arabic speaking countries, strongly building a regional and global network of communication experts, offering our services to multinational corporations, and increasing our diverse portfolio of clients,” says Maysa-Jana Atoui, Director of Business Development, C&B.