Dubai-based marketing and PR agency, SOCIATE has appointed Tazeen Jafri to the role of PR Executive and Storyscaper. Tazeen previously worked with Matrix PR as Public Relations and Social Media Assistant, and most recently with Catalyst Arts Entertainment as Public Relations and Communications Assistant. In her new role, she will work on evolving traditional storytelling as well as establishing relationships with clients, developing pitches and executing communication plans. She will also focus on creating social media calendars, reports and blogs.
“I believe that PR professionals are born with the role,” says Tazeen. “It takes a certain amount of grit and passion to see the beauty in the chaos that is Public Relations. It’s a great sense of self-fulfillment when you’re a part of a supportive team who are always available to help in lifting the load.”