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SOCIATE makes new appointment

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Dubai-based marketing and PR agency, SOCIATE has appointed Tazeen Jafri to the role of PR Executive and Storyscaper. Tazeen previously worked with Matrix PR as Public Relations and Social Media Assistant, and most recently with Catalyst Arts Entertainment as Public Relations and Communications Assistant. In her new role, she will work on evolving traditional storytelling as well as establishing relationships with clients, developing pitches and executing communication plans. She will also focus on creating social media calendars, reports and blogs.

“I believe that PR professionals are born with the role,” says Tazeen. “It takes a certain amount of grit and passion to see the beauty in the chaos that is Public Relations. It’s a great sense of self-fulfillment when you’re a part of a supportive team who are always available to help in lifting the load.”

PRCA MENA announces award winners

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PRCA MENA has announced the winners of its inaugural awards ceremony that took place on February 08, 2017. Hosted at the H Hotel Dubai, the awards ceremony honoured and recognised individuals, teams and campaigns from the PR and communications industry across the Middle East and North Africa.

Winners included Q Communications for Best B2C Campaign, Weber Shandwick for Best B2B Campaign, Volkswagen for Best Influencer Relations, Instinctif Partners for Best Crisis Campaign, Dubai Multi Commodities Center for Best Integrated Campaign, MCS Action for Best Media Relations Campaign, Brazen for Regional Campaign of the Year, Golin MENA for Results on a Budget, Matrix Public Relations for Small Consultancy of the Year and Seven Media for Large Consultancy of the Year. Bassem Ayache, Associate Manager at Golin MENA won the Rising Star of the Year award and Ziad Hasbani, Chief Executive Officer at Weber Shandwick was honoured as PR Leader of the Year.

“It is a great pleasure to announce the winners of the inaugural PRCA MENA Awards,” says Leanne Foy, General Manager, PRCA MENA. “The breadth and depth of entered campaigns, teams and individuals, demonstrates the strength with which PRCA MENA is growing.”

Matrix PR welcomes Anthony Caton

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Anthony Caton has joined Matrix Public Relations as PR Account Manager. Before joining Matrix, Anthony ran his own agency in the UK for 10 years, during which time he worked on a series of on and offline projects for brands such as the NHS, Ed Hardy and EVISU. In his new role, he will be responsible for handling the agency’s retail clients.

“I’d like to say a big thank you to Matrix PR for seeing my potential and making me feel welcome in my new role as PR Account Manager,” says Anthony.