Purobeach UAE has appointed Ellie Keene to the role of PR Director. Set to open in December 2015, the beach club will be located at the JA Jebel Ali Golf Resort and is the second Purobeach opening in the UAE. Home to a new restaurant and spa, as well as watersports facitilities during the day, the venue will also host a number of events – from private parties to resident DJ nights. Ellie will be responsible for all of the venue’s PR, and will be working alongside Marketing Director Martin Quinn, to handle all communications and media coverage for Purobeach UAE.
“Working in the nightlight industry in Dubai has always been an interest of mine and adding Purobeach to the list of projects I am currently working on is extremely exciting,” says Ellie. “I am really looking forward to building the success of this already reputable brand in the UAE.”