Markettiers4dc Group of Companies has launched a strategic podcast consultancy 4DC. The podcast consultancy aims to serve brands seeking to understand the opportunity and value of radio-on-demand. The consultancy will offer brands strategic consultancy, content development, production and distribution on a global scale.
“The podcast space is booming,” says Cheryl King, Managing Director, markettiers4dc MENA. “A lot of brands have their toe in the water because they want to be heard but don’t necessarily understand what the best approach is. Today’s launch of 4DC is a direct result of market dynamics, our strong heritage and expertise. The consultancy will enable brands to realise what’s possible when they strategically engage with podcast as a marketing and advertising channel.”