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markettiers MENA makes new appointment

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Broadcast PR specialists, markettiers MENA has appointed Lucy Davies to the role of Account Director. With over seven years within the agency in London, Lucy most recently worked with a variety of clients including DMCC, L’Oréal, Volkswagen and Audi. In her new role, Lucy will be responsible for overseeing client management, introducing new innovative routes to engage with audiences while driving the agency’s offerings when it comes to live streaming, video news releases and producing podcasts to mobilise audience behavior.

“After seven years being based in the London office, and supporting the UAE, I’m excited to make the move full time,” says Lucy. “It’s an ever changing landscape for PR professionals in the Middle East and I look forward to driving further growth and supporting the expansion in the region and beyond.”

Cheryl King, Managing Director, markettiers MENA, “Over the past few years Lucy has been supporting the MENA team from our London headquarters, and has been instrumental in helping to drive our growth as a broadcast specialist in region. Her relocation to Dubai is testament to her passion for the region and how she has quickly embraced the needs of the market, evangelising broadcast and its power to reach core and new audiences. We’re excited to welcome Lucy to our team on the ground as we continue to introduce and work with our clients on impactful routes to mobilise behaviour.”

Hadeel Mansour promoted at markettiers 

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Broadcast PR specialists, markettiers has promoted Hadeel Mansour to the role of Senior Account Executive. With a wealth of experience in PR, Hadeel most recently held the role of Account Executive, where she supported the team with creative consultancy and worked with agencies and clients across key projects.

In her new role, she will manage the production and delivery of content and undertake targeted media relations while ensuring the campaigns deliver for both clients, brands and media owners.

“I’m very pleased with the experience I’ve gained working at markettiers MENA over the past year,” says Hadeel. “The team has been extremely supportive and helpful and it’s truly been a wonderful journey.  I’m excited to keep growing in the business and I look forward to the new challenges that this will bring.”

Cheryl King, Managing Director, markettiers continues, “Hadeel has had an incredible first year with us and has been instrumental in the ongoing growth of the business – bringing in new clients, growing relationships and leading on multiple projects. Hadeel’s enthusiasm and passion for what we do has been great to see, and she’s always impressed by going above and beyond.”

Markettiers makes new appointment 

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Broadcast PR specialists, Markettiers has appointed Cheryl King to the role of Managing Director. With 12 years of experience in PR and communications, Cheryl most recently worked with markettiers and held the role of General Manager where she led the team in delivering three Guinness World Records. In her new role, she will lead the agency to achieve the communication objectives of brands in the region.

“Even in the relatively short time I have been in the region, the media landscape has changed dramatically,” says Cheryl. “Clients are now realising the potential that video offers, and it’s been fantastic to harness this power to enable clients to reach core and new audiences in innovative ways. I’m very excited to have the opportunity to further drive the growth of the operation, and to work with a team of talented individuals who are helping the region to shape its future and growth in digital.”

markettiers makes new appointment

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Broadcast PR specialists, Markettiers has appointed Farah Al Basha to the role of Account Manager. With a Bachelor’s degree in Mass Communications and over three years of experience in the PR industry, Farah most recently worked with Seven Media where she held the role of PR Manager and worked across clients including Novo Cinemas, Hilton Ras Al Khaimah and Le Meridien Dubai Hotel and Conference Centre. In her new role, she will be responsible for supporting the growth of the Arabic arm of the agency, while also leading and producing filming shoots, focusing on broadcast media relations.

“I am so excited to be joining the first dedicated broadcast PR specialist in the region, and one that has a 25-year heritage internationally,” says Farah. “As the media landscape changes, I’m excited to be involved in crafting rich media content – whether it’s B-Roll for TV, Video News Releases or Live Streaming. With the future firmly anchored in digital, I am delighted to be putting my knowledge and passion of PR into practice and learn new things, whilst working with an amazing team who live and breathe what they do.”

 

PRCA MENA announces award winners

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Winners of the PRCA MENA Awards have been announced following the conclusion of this year’s awards ceremony on February 21, 2018. Held at the Renaissance Hotel Downtown, the awards focused on recognising and celebrating the best of the best PR and communication campaigns, teams and individuals across the Middle East and North Africa.

Winners included Brazen for Best PR Campaign Media Relations and Small Agency of the Year, Seven Media for Large Agency of the Year and Best PR Campaign Digital, Hill+Knowlton Strategies for Best PR Campaign Business to Consumer, Markettiers for Best PR Campaign Results on a Budget and BPG Cohn & Wolfe for Best PR Campaign Influencer Relations. The awards also honoured Lauren Brush, Senior Communications Consultant at Active DMC for Rising Star of the Year and Lucy O’ Brien, General Manager at FleishmanHillard for PR Leader of the Year.

“It is a great pleasure to announce the winners of the PRCA MENA Awards 2018,” says Leanne Foy, General Manager, PRCA MENA. The breadth and depth of the campaigns, teams and individuals that we’ve seen this year demonstrates the strength of communications across the region.”

Rachel Lewis gets promoted at markettiers

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Broadcast and specialist agency, markettiers has promoted Rachel Lewis to the role of Account Manager. Having joined markettiers in 2017, Rachel most recently held the role of Senior Account Executive, where she supported the team with creative consultancy and worked with both PR agencies and clients across key projects such as the Guinness World Record breaking live stream for Al Marjan Island over New Year’s Eve. In her new role, she will be responsible for delivering quality video content and harnessing both agency and direct client relationships to deliver outstanding broadcast campaigns with content at their heart. She will also produce live streams, video news content, directing as well as managing film shoots and creating video content that mobilises audience behaviour and delivers a tangible ROI for clients.

“With a background in video production and PR, markettiers was a perfect fit for me right from the start,” says Rachel. “I’ve been lucky enough to work with some fantastic brands on some ambitious, innovative projects that have video content at the heart, from creating video news content to delivering outstanding international and regional coverage, to engaging with new audiences through video content on social channels. I truly believe that the media landscape is changing and I’m proud to be part of a forward thinking agency that specialises in the power of broadcast.”

New Account Manager at markettiers

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Broadcast specialist agency, markettiers welcomes Hashem Awamleh to the role of Account Manager. With a Bachelor’s Degree in Business Administration from Amman Al Ahleya University, Hashem previously worked with Asda’a, Action Global Communications and most recently with O2 Ad Agency. In his new role, he will supervise video shoots, help craft campaigns for clients and sell interview opportunities as well as content to media.

markettiers appoints new Account Executive

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Broadcast specialist agency, markettiers welcomes Hadeel Mansour to the role of Account Executive. With a Bachelor’s Degree in Mass Communication and Media Studies from the American University of Sharjah, and a Baccalaureate in Economics and Social Studies from Lycee Francais Louis Massignon – Abu Dhabi, Hadeel most recently worked with noon.com as Customer Experience Coordinator, where she worked on planning and research. In her new role, she will work with clients across the region while using her trilingual skills in Arabic, English and French to sell stories and content to Arabic media, and enable the company to access Arabic audiences as well as gain recognition among native and expat communities.

“markettiers is a wonderful place to kick-start my career and I am grateful for having this opportunity,” says Hadeel. “What I respect most about markettiers is that it’s unique as it focuses on broadcast PR. I find it essential to work in an agency that emphasis on visual and videography as well as the PR aspect of things. I still have tons to learn and I am confident that the markettiers team will have a great impact on that.”

Is your press release lacking interactive content?

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Josh Baker, Business Development Specialist at markettiers discusses the increased need of video content and how to generate maximum engagement through a press release…

“It is not enough to just use carefully curated video content, without using a press release. The two pieces of content should complement each other and give the end user both options of a visual experience as well as a simulating read simultaneously.”

Since we launched our Dubai offices, roughly four years ago, PR in the Middle East and more specifically the UAE has considerably changed and undergone intense evolution.

A few years ago, the marketplace was heavily dominated by agencies winning PR retainers and projects with clients almost on a one-pronged approach. PR plans were dominated by a series of press releases as part of the output and many agencies were (and still are) tasked with delivering a minimum number of press release content as part of their scope of work. Typically, there were not as many people accompanying this with video content.

Placing video content and live streams along with a strongly worded press release ensures that an agency’s PR strategy is as broad and engaging as possible, while capturing a wider and more targeted audience.

In today’s world, audiences like to read content that is accompanied by stimulating videos, as is very evident with the recent growth of visual social media channels. They enjoy and get more involved with a brand through textual information that is paired with interactive video content, giving them the most hedonic, energetic and emotional experience.

This does not mean that written content is dead or is even fizzling out. In fact, we always say to our clients that it is not enough to just use carefully curated video content, without using a press release. The two pieces of content should complement each other and give the end user both options of a visual experience as well as a simulating read simultaneously.

Each video produced to go along with a press release should be strategically thought out and curated, so the finished product is not interpreted as an advertorial piece. The video needs to fit with the news agenda and should be carefully developed to include statistics and figures that will play along as the press release reads.

So why do clients like seeing news worthy video content? Their target audiences can visualise the product or services and also because media outlets are happy to feature video content – If you look at most stories now on websites, you’ll find plenty of video content. Websites like it because it increases dwell time on their site, which in turn means they can charge advertises more to have their banner ads displayed for increased engagement and a longer lasting impact. Most clients today like to see their product or service in both written and video content format.

Video content creation should always have a flexible approach. Having worked with government entities and corporate clients as well as consumer brands in the past, we have learnt that each client has different needs and content creation should always be in sync with the brand’s goals.

When working with broadcasters, video content gets the editor listening to you. They are more drawn towards your news and it builds their interest to work around your proposal to best suit their agenda. If well written and well shot, more times than not, the article will get featured and produced in the right manner.

Shortlist revealed for PRCA Awards

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PRCA MENA has announced the shortlisted nominees for its inaugural awards ceremony that will take place on February 8, 2017 at the H Hotel, Dubai. The nominees include: Q Communications, Seven Media, TOH PR, Memac Ogilvy, Markettiers and Grayling as well as Hill+Knowlton Strategies, among other agencies of the region.

The awards will honour agencies and media professionals across 13 categories – B2C Campaign, sponsored by HAVOC Creative; B2B Campaign; Crisis Communications, sponsored by LexisNexis; Digital Campaign, sponsored by Markettiers; Influencer Relations; Integrated Campaign, sponsored by TINT; Media Relations; Regional Campaign of the Year and Rising Star, both sponsored by MCG Associates; Results on a Budget; PR Leader, sponsored by ICCO and Small Consultancy of the Year, sponsored by The Media Network as well as Large Consultancy of the Year.

“I am delighted to announce the shortlist for the awards,” says Leanne Foy, General Manager, PRCA MENA. “The work submitted demonstrated excellent work across the region. Congratulations to all shortlisted.”