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Senior Executives promoted at PHD

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PHD, a division of Omnicom Media Group MENA, has promoted both its UAE Managing Director and General Manager in Dubai. Elda Choucair, previously Managing Director at PHD UAE, will now take on the role of CEO, PHD MENA which will involve her replicating her performance across new, as well as existing, offices in the region and, on top of this adding to her UAE responsibilities.

Luca Allam, previously General Manager for PHD Dubai, will now take on the role of Managing Director, PHD UAE. In this role, he will utilise his eleven years of experience in media in order to oversee the agency’s offices in both Dubai and Abu Dhabi.

“In Elda’s and Luca’s hands, PHD has gone from strength to strength,” says Elie Khouri, CEO, Omnicom Media Group, MENA. “The talent they’ve attracted and nurtured, the vision that has guided them and the energy they’ve deployed has made PHD the success story it is today. I have no doubt that they will find in their new role even more opportunities to stimulate further growth.”

 

Luca Allam promoted at PHD

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PHD, the media agency network part of Omnicom Media Group, has promoted its Group Director and Head of Digital, Luca Allam, to the position of General Manager of its Dubai office. Luca was instrumental in establishing PHD’s digital agenda, and as Group Director, he managed the integration of digital with offline media thinking and driving the agency’s digital product forward for clients. In his new role, Luca will oversee all accounts and lead on the Unilever digital business.

“Luca played a key role in leading several pitches to success with work that was seen as the very best,” says Elda Choucair, Managing Director, PHD UAE. “Luca will continue to drive new business and further our digital agenda, and I am sure that we will all continue to grow together and achieve even greater things.”