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New appointment at Spark*

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Creative and branding agency, Spark* has appointed Nadine Abboud to the role of Director of Client Services. With over 15 years of integrated marketing and communications experience, Nadine has worked across several international and government clients including Mövenpick Hotels, Emirates Airlines and Unilever, where she formulated and executed marketing communication plans. In her new role, she will be responsible for providing the client servicing team with direction and support as well as overseeing campaign execution and working closely with all Spark* clients as their strategic advisor.

“I am delighted to be joining the dynamic team at Spark* – one that lives and breathes communication just as I have done throughout my career,” says Nadine. “Together we aim to have a significant impact by harnessing the power of excellent ideas for the benefit of our clients.”

Ahmad Itani named top 50 Game Changers of PR 2017

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Ahmad Itani, Chief Operating Officer at Cicero & Bernay Public Relations (C&B) has been recognised by PR News as one of the Top 50 Game Changers of PR for 2017. The Top 50 Game Changers of PR is a global ranking that celebrates individuals who have been accelerating the expansion and growth of brand communication across the world. The list honoured Ahmad for his leadership role in C&B and for pushing the boundaries of communication to new heights, as well as extending beyond traditional media to reach out to new contributors that would enhance the MENA network capabilities.

“It is both a great honour and a great responsibility to appear on this list – not only to be representing the MENA region and to rank among global PR powerhouses, but also exciting to be charged with continuing to making a real difference in our industry – locally and globally,” says Ahmad Itani, COO, Cicero and Bernay Public Relations.

C&B launches influencer marketing arm

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Cicero & Bernay Public Relations (C&B) launches an influencer communication programme, See & Be. Headed by Jamal H. Iqbal, Director – Brand Outreach at C&B, the new division aims to incorporate influencer engagement into communication campaigns by identifying an ideal match between influencers and client objectives.

“With the speed at which social media has penetrated the region’s consumers, and their affinity towards local influencers, we felt now was the time for new-age PR agencies such as ours to launch a full fledged influencer communication division,’ says Jamal. “See & Be is aimed at streamlining the disjoint between influencer programme leaders and implementers. While influencers and their social media offer optimised channels for delivery, content still rules, and campaigns must be charted keeping in mind granular accountability at every stage.”

Cicero and Bernay expands into North Africa

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Public relations agency, Cicero and Bernay (C&B) has signed a strategic affiliation with Kalima, a subsidiary of communications group, Impact, as a part of its plan to expand into Algeria and Tunisia. The new agreement will see C&B provide public relations services, PR Strategies, on-ground support and development of targeted communications, with an aim to cater to the growing Algerian and Tunisian markets. The affiliation will also ensure that Kalima secures a strong footprint in the PR industry to strengthen C&B’s presence across the GCC.

“Kalima has a similar ethos to that of C&B – focusing on adding value to clients through a customer-centric and results-focused approach,” says Ahmad Itani, COO, C&B. “This shared philosophy makes us natural partners and we are pleased to be adding Kalima to our network of experts – adding valuable insights to C&B’s network from Algeria and Tunisia.”