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Aquarius launches bespoke covers

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Aquarius magazine has launched individually-named bespoke March 2016 issue covers for each of the magazine’s 1,500 subscribers. Each cover is a variation on the retail edition cover, but features the reader’s name as part of the main headline and reduced coverlines. Each personalised cover will be delivered directly to the subscriber’s door as part of the brand’s strategy for consolidating and growing its subscriber database and focusing on brand-to-hand activities. The magazine will also begin to include personalised advertising pages, with Home Centre personalising their artwork in the March issue. 

“Aquarius is in a unique position thanks to being a part of GN Printing and GN Distribution – which has allowed us to introduce this exclusive gift to our readers,” says Katie Heskett, Publisher of the Women’s Lifestyle Group, GN Publishing. “Creating personalised covers has been a team effort with all parts of GN Media working together for the benefit of our audience as well as our clients.”

Louisa Wilkins, Editor, Aquarius, adds “We always want to give back to our readers and an exclusive subscriber cover is just one way we’re doing that. From the magazine team to the delivery boys getting it to their door, everyone has been excited to be part of the process.”

Tabitha Barda appointed Deputy Editor of Aquarius

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Tabitha Barda has joined the team at Aquarius as Deputy Editor. Having been with Gulf News Magazines for a number of years, Tabitha was most recently Lifestyle Editor for Gulf News’ weekend supplement, Friday, where she covered a wide range of features and topics. In her new position, Tabitha joins Editor Louisa Wilkins in producing and editing lifestyle content, working across all areas of the magazine and its supplements, such as Aquarius Baby and Aquarius Beauty Heroes.

“I’m so excited to be on the Aquarius team and really pleased to be re-joining all my colleagues at Gulf News Magazines,” says Tabitha. “I’ve always been a great fan of the Aquarius brand and it’s brilliant to now be playing a part in it myself. Having just had a baby, it also feels like the perfect title for me to be working on at this time in my life.”

Louisa Wilkins, Editor of Aquarius adds, “With her experience on Friday, Tabi joins the team with a strong knowledge of local lifestyle issues, brands and experts. Additionally, as a new mother herself, she perfectly fits the profile of an Aquarius reader, meaning that she has first-hand experience and empathy on the topics and issues that are so close to the hearts of our readers. I’m delighted to have her on the Aquarius team and look forward to seeing her make her own personal stamp on the brand over the coming months.”

Aquarius Magazine launches redesign

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Aquarius Magazine has undergone a full redesign and rebrand unveiled for this month’s June issue. In circulation since 2002, this is the first restructure of the women’s lifestyle magazine, and includes a new look, new logo and new attitude.

“While the title has always been very close to our hearts and a vital part of our portfolio, we wanted to offer readers a new and fresh look to compliment our new editorial attitude,” says Katie Heskett, Associate Publisher, Gulf News Magazines. “We have changed our focus to address all elements of a woman’s life – from careers and parenting to fashion and beauty, food and home. With so much more content on offer and various platforms that we are able to deliver it on – including our website, app, social media and monthly events – we wanted to have a fresher look that fitted a new era for the title.”

Louisa Wilkins, Editor of Aquarius Magazine adds, “Aquarius is such a well-loved and respected magazine with our readers. Our commitment to them remains our top priority, and this redesign and editorial direction will offer them even more great content and opportunities to engage with us. It’s amazing to see how the magazine has developed this year – we’ve done a lot of work and research with our readers to get this final results and the feedback from them has already been fantastic.”

Gulf News Publishing Director James Hewes further adds, “The magazine is one of the most important titles at Gulf News Magazines, and to see this exciting new direction is just one part of our ongoing development plans for our women’s lifestyle group.”