Abbi Mullan joins Aziza Communications

Luxury lifestyle agency Aziza communications has welcomed Abbi Mullan to the role of Senior PR Executive. Abbi will work across a selection of fashion, beauty and F&B brands, including the Victoria’s Secret account and the upcoming KENZOxH&M launch event.

“The Aziza Communications team is ever expanding as we increase our service offerings, and investing in great talent is part of our growth strategy,” says Loubna Elfakri, Account Director, Aziza Communications. “We are thrilled to welcome Abbi to the team – not only is she a great content creator and communicator, but she has a sharp eye for detail and is bursting with ideas.”

Jessica Milford joins Aziza Communications

Luxury lifestyle PR agency Aziza Communications has appointed Jessica Milford to the role of PR Executive. Previously a contributor for OK! Middle East, where she has assisted the team for three years, Jessica was responsible for writing features, interviewing high profile individuals as well as tracking emerging fashion and consumer trends. Jessica will now be working across a wide portfolio of beauty brands including Tips & Toes, Toni&Guy, label.m, Lee Stafford, Trevor Sorbie, He-Shi, Tantastic and Shampooheads. She will assist on digital and traditional media accounts.

“At Aziza Communications, we are always looking out for the most promising talent to join the team and Jess has really impressed,” says Loubna Elfakri, Account Director, Aziza Communications. “With three years of editorial experience and a fantastic work ethic, Jess is the perfect fit to complement our talented team.”

Dee Mohamud joins Aziza Communications

Style blogger Dee Mohamud has joined luxury lifestyle PR agency Aziza Communications as PR Executive. As Founder of, Dee is experienced with creating fresh and eye-catching content and staying up-to-date with the latest online trends. At Aziza Communications, Dee will work across fashion and beauty accounts, developing engaging content and assisting with digital account development.

“I’ve always wanted to work in PR and in the luxury lifestyle field, so to join Aziza Communications is very exciting,” says Dee. “I love fashion and being creative, so this really is the perfect match.”

Loubna Elfakri, Account Director, Aziza Communications adds: “We are expanding our digital capabilities considerably at Aziza Communications and Dee joining the team only adds to the strength of this offering. As a respected blogger and digital influencer in the lifestyle field, Dee will offer invaluable insight to clients.”

Loubna Elfakri joins Aziza Communications

Luxury lifestyle PR agency Aziza Communications has appointed Loubna Elfakri as Account Director. Having worked as in-house Communications Manager for fashion label Rami Al Ali for the past four years, Loubna brings with her an abundance of experience in the field of fashion communication and brand building. At Aziza Communications, Loubna will be responsible for PR strategy and overseeing key client accounts across the region.

“Having worked closely with Loubna over the past four years, we developed a great working relationship and she has long been considered part of our team,” says Jill Downie, Managing Director, Aziza Communications. “As a fashion-focused PR agency, a fully rounded understanding of the industry was essential for this role and with Loubna’s experience spanning everything from buyer relations and production to celebrity dressing and fashion show coordination, we are now able to offer a full consultancy service, on top of an excellent PR and digital package.”

Loubna adds, “As a client, Aziza Communications always impressed me with their detailed knowledge of the fashion industry and their dedication to the brand. It’s a beautiful opportunity that arose and I’m excited to contribute to the growth of the company and make a positive impact on our client’s brands.”