Louay Al Samarrai – The Media Network

Active to handle power management company

August 9, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based agency, Active (Digital. Marketing. Communication) has been appointed as the integrated communications agency for Eaton in the Middle East. Eaton is a power management company that offers energy-efficient solutions to improve the quality of life and environment. Active (Digital. Marketing. Communications) will drive the regional media communications for Eaton and continue to position them as global leaders in the management industry, focusing on their operating system of being efficient, effective, safe and sustainable.

“We are honoured for the opportunity to work with such a dynamic company,” says Louay Al-Samarrai, Managing Director and Founding Partner, Active (Digital. Marketing. Communications). “With over 15 years of experience in marketing and communications, we feel we are perfectly placed to drive Eaton’s regional awareness in this space. We are focused on delivering exceptional consultancy, not just in the media relations space, but beyond and that dedication will continue with Eaton.”

Marketing campaign library launches

March 21, 2017/in Featured, New Launch /by Shelly Mistry

Wayin, the digital campaign CMS platform has launched a customisable library of marketing campaigns, the Wayin App Store. Founded by Scott McNealy in 2011, Wayin is a platform that enables brands to create engaging marketing campaigns across all digital properties. By providing a library of campaign ideas as well as a record of features, objectives and result metrics of past campaigns, the new platform aims to streamline the ideation and creation process for brands across different categories and markets.

“Marketers in the Middle East often have to align their strategies with global marketing campaigns or with other markets,” says Louay Al-Samarrai, Middle East Partner, Wayin. “The Wayin App Store streamlines the process for marketing professionals in the region that want to evolve and stay ahead of the curve, by helping them find the right campaign to achieve their goals.”

Active wins NEC Payments

September 28, 2016/in Account win, Featured /by Suad Ashimi

NEC Payments, a Middle East payment technology company, has appointed Active (Digital. Marketing. Communications) to handle all of its PR operations across the MENA region. Formed in 2014, NEC Payments aims to support the growth of the financial service industry through the provision of innovative technology and services. Active DMC will be driving the company’s marketing campaigns for the region, as well as setting the pace for the roll-out of its secure payment technology, while positioning the company as thought leaders in the financial technology industry.

“Active’s approach and thorough insights into the financial-tech sector, as well as their integrated communications experience and approach, were the key factors that made us choose them as the communications agency to drive our campaign across the Middle East Region,” says Andrew Sims, Director and CEO, NEC Payments. “Active DMC has provided NEC Payments with a relevant and effective campaign plan that will deliver on our business and communications objectives and will provide crucial support to the realisation of our business strategy and vision.”

Louay Al-Samarrai, Managing Director and Founding Partner, Active, adds “We are honored to have been given the opportunity to work with such a dynamic regional start-up and we look forward to driving NEC Payments’ growth strategy in marketing terms.”

Hotwire and Vanson Bourne partner for new study

May 31, 2016/in Featured, Regional News /by Suad Ashimi

Global PR and communications agency Hotwire has partnered with independent market research specialist Vanson Bourne for a study that reveals what influences decision makers in the Arab world. The study showed that Facebook is one of the most used social media channels in the region but also found that nearly 30% of marketers do not plan to use the social media platform in their own B2B marketing. The research also reinforces the importance of traditional media sources, as well as social media, in purchasing decisions. Active (Digital. Marketing. Communications), Hotwire’s partner in the Middle East, will be responsible for distributing the research across the region.

“For us here in the Middle East this report is very relevant as it make us think about how social media is changing marketing and, if we are to be effective consultants, how we then advise our clients,” says Louay Al-Samarrai, Joint Managing Director, Active (Digital. Marketing. Communications).

Active PR secures beauty account

February 10, 2016/in Account win, Featured /by Michelle J Kuehn

Active PR has been appointed to handle the regional PR campaign for Revlon. The appointment was made in conjunction with the Middle East Distributor, Mawarid, following a competitive review process. Active PR will now work alongside Dubai-based full service digital agency Traffic, as regional communications partners.

“The Combined skills of the two agencies presented us with a persuasive proposition: an innovative and culturally effective approach to the brand’s PR, social and digital activations, supporting core areas of our business – lips, eyes, face and nails,” says Nick O’Brien, Business Development Director, Revlon EMEA. “The agencies really impressed us with their experience, skill and capabilities and we’re delighted to have them join our great team of marketing partners.”

Louay Al Samarrai, Managing Partner, Active PR, adds “We are proud and honoured to have been chosen to represent Revlon as their PR partner in the Middle East. It is a very exciting brand to work with and we look forward to supporting their marketing campaigns in the region.”

Active PR secures Secunia UAE

June 25, 2014/0 Comments/in Account win /by Team TMN

Active PR has added to its technology portfolio by securing Secunia in the Middle East. A global player within the IT security ecosystem in the niche of vulnerability management, Secunia equips corporate and private customers worldwide with vulnerability intelligence, vulnerability assessment and automated patch management tools to manage and control vulnerabilities across their networks and endpoints.

“We are delighted to add such a strong IT security player to our client portfolio,” says Louay Al Samarrai, Managing Partner, Active PR. “We are experiencing greater awareness and demand in the Middle East for cyber security solutions and moving from a responsive to a preventative mode, so as to proactively and sustainably prevent cyber-attacks from happening.”

Active PR signs FireEye UAE

June 11, 2014/0 Comments/in Account win /by Team TMN

Active PR has won the account to handle FireEye, the cyber security platform, in the Middle East. Headquartered in California, USA, FireEye offers next generation threat protection to enterprises and governments against cyber-attacks, advanced malware, zero-day and targeted APT attacks that bypass traditional defences.

“We’re really excited about having FireEye on board,” says Louay Al Samarrai, Managing Partner, Active PR. “FireEye is a great addition to our technology division and we’re looking forward to driving their regional communications campaign to help achieve their overall business objectives.”

Active PR signs Kronos UAE

June 3, 2014/0 Comments/in Account win /by Team TMN

Active PR has won the account to handle Kronos, a leader in delivering workforce management solutions, in the Middle East. Headquartered in Massachusetts, USA, Kronos services over 10,000 organisations in more than 100 countries daily, in smarter ways to control labour costs, minimise compliance risks and improve workforce productivity.

“We’re really thrilled about adding Kronos to our client portfolio,” says Louay Al Samarrai, Managing Partner, Active PR. “As businesses in the GCC consider ways to increase productivity and enhance efficiency, we see this collaboration with Kronos as a great opportunity for us to play a key role in informing them about the opportunities to leverage technology in order to reap the benefits of workforce management.”

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