Grayling Dubai welcomes Nicola Gregson

Global communications consultancy Grayling has appointed Nicola Gregson as Managing Director of its Dubai office. Nicola brings over 20 years of global PR experience, as well as her extensive industry knowledge, especially in relation to corporate communications, consumer, business-to-business as well as issues and crisis communications.

Having moved to the UAE from the UK in 2007, Nicola most recently worked as Managing Director (Middle East) for Ketchum Public Relations. She is also a board member of the Middle East Public Relations Association.

“As with most industry observers, I’ve been a huge admirer of Grayling’s growth across the Middle East region over the past two years,” says Nicola. “I’m very much looking forward to working with the team to build on the great work they have been doing and to continue to deliver world-class, client focused campaigns.”

Grayling launches flagship African office

Global communications consultancy Grayling has announced the launch of its new office in Nairobi, Kenya. The establishment of this office will cement Grayling’s presence in Africa and act as a regional hub for East Africa.

Grayling has developed a strong base of clients across the African continent, which until now it has represented through international offices and African affiliate networks. Part of Grayling’s Middle East, Turkey and Africa (META) region, the new Nairobi office will coordinate with Grayling’s consultancy teams in Abu Dhabi, Doha, Dubai, Istanbul and Muscat and will be overseen by Loretta Ahmed, Grayling’s Chief Executive Officer, META.

“We are thrilled to expand our international network into Kenya and East Africa,” says Loretta. “We start with a 12-strong team that is 70 percent Kenyan and with a firm commitment to nurture and grow local talent.”

“Our clients are increasingly focussed on Africa – and its fastest-growing sub-region, East Africa, has been firmly on our emerging markets radar,” adds Paul Taaffe, Chief Executive Officer, Huntsworth, Grayling’s parent company. “With a highly-talented, Nairobi-based team and the experience of its global network, Grayling will be an important partner for local and international businesses throughout East Africa.”

Grayling appoints Julio Romo to lead Digital Hub

Communications firm Grayling announced today the appointment of Julio Romo as Head of Digital within Grayling’s Middle East and Turkey operations. The hire is part of a series of initiatives that are underway to spur Grayling’s development as a digitally-enabled, global public relations consultancy with insights, ideas and rapid access to multi-channel solutions.

Romo brings over 15 years’ consultancy experience delivering insight, consultancy and training to clients operating in a range of sectors in markets around the world. His past clients have ranged from The Diamond Trading Company and the Organisation for Security and Cooperation in Europe (OSCE) to the King Abdullah University of Science & Technology (KAUST) and Abu Dhabi Tourism and Culture Authority. Romo will be based in Grayling’s Dubai office and will report to Loretta Ahmed CEO of Middle East, Turkey and Africa. In the newly created position, Romo will lead a team of digital media and creative design and production consultants that will bring fresh and dynamic campaigns to clients from across the region, breaking the mould in their digital media engagement strategies.

“Julio is a pioneering leader in the field of digital and his appointment represents a strategic move for Grayling,” say Loretta Ahmed, Grayling Middle East, Turkey and Africa CEO. “We are witnessing a huge surge in demands for digital PR and marketing activities amongst our Middle East client base. Building digital and investing further in the skills and expertise of our consultants is a core part of our development strategy in this region.”