Grayling’s global creative arm, G Creative has been appointed by Meydan Group as its creative agency partner. Based in Dubai, Meydan contributes to the Emirate’s commercial, residential and recreational real-estate development. G Creative will be responsible for branding, advertising and creative marketing solutions for the brand.
“This win marks a ground breaking year for G Creative,” says Carolina Salas, Managing Director, G Creative. “We started 2016 with an incredible and humbling accolade for ‘Make It Kenya’, the nation brand we developed and launched in 2015. Now, we are thrilled to end the year with Meydan’s creative mandate in our home market with innovative and exciting plans for Dubai’s residents in the weeks and months ahead.”
Loretta Ahmed, CEO, Grayling Middle East, Turkey and Africa adds, “Meydan is an ambitious group and their pace of development requires a flexible but uncompromising approach to creative execution. Welcoming such a prestigious name to our client roster is an exciting achievement for us and we look forward to a long and successful partnership.”