Transform announces awards nominees

The Transform Awards Middle East North Africa (MENA) 2015, a showcase of exceptional new and evolving brand and rebranding campaigns, has revealed the organisations who have made its shortlist.

The awards recognise and share brand development work in the MENA region that is well thought-out, effective, innovative and creative. This will be the second time the event takes place in the region, having begun in Europe six years ago.

This year, Transform saw entries from a greater number of regional countries, including: the UAE, Bahrain, Saudi Arabia, Oman and Lebanon. Shortlisted companies include Careem and North 55, GGICO Properties and MBLM, and National Bank of Oman and Bellwether, for ‘Best Rebrand of a Digital Property’ as well as Abdul Latif Jameel and Siegel+Gale, Al Yuam and Bellwether, Asser Investments and Bellwether, Batelco and Unisono, GO Telecommunications and Bellwether, and Horizon & Co and Bellwether, for ‘Best Brand Evolution’. The most inspired and innovative project, as voted for by the Transform MENA judges, will receive the most prestigious award of the evening, the Grand Prix.

“We are proud to bring the Transform Awards to the MENA region once again to celebrate the growing brand industry and the superb work being done,” says Liz Foggitt, Publishing and Events Manager, Transform. “It’s always a pleasure learning about the nuances of branding and communications in different cultures and some of the work is of an exceptionally high standard.”

Middle East Brand Summit to be held in Dubai

The Middle East Brand Summit is to be held in Dubai on June 2 2015. The summit will debate a range of topics including brand experience in the financial services sector, social enterprises and how aligning brand values with corporate social responsibility strategy can pay off.

Organised by Transform magazine, the second edition of the summit will bring industry leaders together for a programme that includes case studies, best practice examples and discussion around the industry’s pressing issues. Transform will also share the findings of its latest research, in association with YouGov, on the attitudes towards brands in the Middle East. Highlights of the summit will include a panel with Wael Bittar, Manager of branding agency Tonic Internaional, and Altaf Ladakm, COO of Roshan, an Afghani telecommunications provider, discussing ‘Social business: Putting social purpose at the centre of an overall business strategy’.

“The Middle East region has seen a positive transformation in branding and advertising over the last five years or so,” says Liz Foggitt, Publishing and Events Manager, Transform. “The region is not only breaking new ground in terms of international benchmarks for advertising and communication, but it is also home to some of the world’s best advertising and branding communities.”

Transform MENA awards now accepting entries

The Transform MENA awards – for new and evolving brand and rebrand campaigns – is now accepting entries from companies, agencies and organisations in the Middle East and North Africa region. Returning to Dubai for the second time this June, Transform aims to recognise brand development work that is well thought-out, innovative and creative.

“2014 was an incredible year for Transform – with the launch of the magazine and the awards programmes in both the MENA and Asia-Pacific regions,” says Liz Foggitt, Publishing and Event Manager, Transform magazine. “We’ve had an extremely positive reaction to our publication and events, so we’re excited to launch the 2015 MENA programme. This year, we’re expecting to see the events grow and commend the most outstanding and inspiring branding work done in the past 18 months.”

For discounted entry to the awards, entries must be placed before February 24, 2015, with the final deadline set for March 10, 2015. Full entry details and applications can be found on

Transform Awards extends entry deadline

Due to the extensive response from agencies, the inaugural Transform Awards MENA, which is to be held at the JW Mariott Marquis Hotel Dubai on June 2, 2014, has extended the deadline for entries to April 3, 2014. This announcement comes at the same time as the international lineup of guest speakers for the Transform Conference is revealed.
The lineup of key speakers include Steve Ridgway, former CEO of Virgin Atlantic, who will discuss his experience with a company that became one of the world’s best-loved brands, Wael Allahou, from petrochemical company EQUATE, who will give a talk on employee engagement and change management, and Bruno Maag and Ahmed Kandil, who will go head-to-head offering insights on calligraphy vs. typography, how fonts can bring brands to life and how typographical issues spell trouble for companies that ignore cultural differences.
“The response we have had to the Transform Awards MENA and the interest from agencies who want to be a part of it has been phenomenal,” says Andrew Thomas, Founder of Transform and Managing Director, Cravenhill Publishing. “We’re absolutely delighted with the enthusiasm and the energy, which makes it very easy for us to say ‘yes’ to an extended deadline of April 3rd. It speaks volumes about the depth of branding and positioning in this part of the world when you realise that the interest has been across the entire region, rather than just focused on the GCC, which is exactly what we were hoping for.”
Liz Foggitt, Publishing and Events Manager, Cravenhill Publishing adds, “The Transform Conferences have always been hugely successful, thanks to the guest speakers and the delegates whose experiences contribute just as much to the sessions. At this year’s MENA event, we have some great industry gurus as well as some slightly off the wall workshops, which will make people think twice about what they may already take for granted. As well as the deep industry insights, its also going to be a real eye opener and a lot of fun.”