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Meltwater launches new division

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Global media intelligence platform, Meltwater has launched a new agency partnership division. Led by Meltwater EMEA’s Mohamed El Wardani, the new division will focus more on agency-specific support and intelligence solutions.

“This is a new initiative for Meltwater globally and we are delighted that our Middle East operations is pioneering this. It shows our commitment to this region and also the importance that agencies are placing on social media and online news monitoring analytical tools,” says Zubair Timol, Partner & Area Director for India, Middle East & Africa, Meltwater. “Mohamed El Wardani’s appointment as Managing Director of this marquee operation is an investment based on the market potential and increased relevance of online, social and digital data for today’s business decision maker. Mohamed brings a wealth of agency experience and his role will help us create our flagship agency operation across EMEA.”

Mohamed El Wardani, Managing Director, Meltwater agency partnership division adds, “We are working with some of the leading names in PR, digital and advertising in the region. With the launch of this new division, we will focus more on enhancing this partnership to bring the latest media intelligence solutions to the market, offer agency specific support and referral programs. I look forward to leading this initiative.”

IPREX opens in the Middle East

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Global communications network IPREX has opened in the Middle East, following the election of Iris Public Relations from Dubai as a partner. IPREX is a $250 million network of communications agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.

“Partners have worked successfully with Iris PR over the last couple of years when they were an IPREX affiliate agency so we are delighted to welcome them as a full partner, bringing the number of IPREX offices in our region to 30, across 18 countries,” says Mayte Gonzalez-Gil, President, IPREX EMEA.

Lisa George, Director, Iris PR, adds “We have worked with several IPREX partners in the past for clients such as Carefusion and MIT Centre for Real Estate and we enjoyed these collaborations. Joining IPREX will give us a global reach and an opportunity to share and adopt global best practices.”