COPIA Group secures luxury automotive brand
Dubai-based PR and communications agency, COPIA Group has been appointed to represent Lincoln Middle East. As a luxury automotive brand under Ford Motor Company, Lincoln aims to create compelling vehicles with an exceptional ownership experience. COPIA Group will handle all PR and communications efforts and social media activities for the brand across the region.
“We’re excited to be working with Lincoln – an international brand that has an impressive and storied history in automotive luxury,” says Rania El Sadek, Founder and CCO, COPIA Group. “The company understands how important product and the ownership experience are to the luxury market, and these are elements we will focus on highlighting. Adding a luxury brand like Lincoln fits nicely in our portfolio and we look forward to implementing a comprehensive communications strategy that will increase the brand’s share of voice and engagement in the market.”